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Programme Board

Piotr WrzalikManaging Parter & Head of Market Strategy Unity Group

Piotr Wrzalik

Managing Parter & Head of Market Strategy

An expert in the field of digitalization and commerce transformation, especially sales systems. He has worked for Unity Group since 1997, initially as the main programmer, and has been a shareholder since 1998 and a member of the board since 2003. In 1997, years before Amazon and Google were established, he created the first online bookstore in Poland.

He has actively participated in the implementation of numerous B2C and B2B e-commerce solutions for the company's key customers, such as Euro-Net, BRW SA, Leroy Merlin and (from the Agora Group). He is the author of numerous publications, co-author of books and a speaker at many conferences devoted to e-commerce.

Justyna TorresE-Commerce & Customer Excellence Director Carrefour

Justyna Torres

E-Commerce & Customer Excellence Director

Justyna is challenge oriented Head of Marketing, Digital & E-commerce with + 15 years of executive management, member of Executive Board in international retail organization (fashion; toys; grocery). Leading e-commerce & Marketing teams across Europe and Middle East with strong belief on overpassing expectations of customers is the key success. 

Strong entrepreneurial spirit and extensive experience in digital transformation, omnichannel marketing strategy, re-platforming and E-Commerce start up projects, CRM, App development and team Management. Alumni of Executive MBA HEC & Warsaw University of Technology.

Przemysław KoteckiTransformation Office Director Allegro

Przemysław Kotecki

Transformation Office Director

Przemek is the Director of Transformation Office at Allegro. He is responsible for making sure Allegro is working on the right things, the right way - through a combination of Transformation Managers, Enterprise PMO, Agile Center of Excellence, the Integration Management Office and the Executive Team Office. Prior to joining Allegro, Przemek served as Head of Operations and Head of Project Management at Netguru, one of the fastest growing digital consulting firms in the EU.

He further gained international experience as a Program Manager for Emerging Businesses, working in Dubai at Thomson Reuters MENA. He is also a co-founder and lecturer at the Transition Management Academy at Kozminski University and an active volunteer. Privately, he is an avid board games player, sailor and dumplings connoisseur.

Lauri HelkeCEO & Co-Founder OnniBus

Lauri Helke

CEO & Co-Founder

Lauri is the CEO and co-founder of, a leading intercity coach brand in Finland. Prior to, Lauri worked as the senior planner at Tampere City Transport and as the Head of Planning for the commuter services of Finnish Railways (VR). He holds a Master's Degree in Engineering from the Tampere University of Technology.

Robin MüllerAdvisor & Business Angel RMR Ventures & Consulting

Robin Müller

Advisor & Business Angel

CTO at Tagesspiegel from 2018-2022, Robin drove digital transformation in all areas of the business, which currently has over 15 million online users per month.

Previously, he has held similar CTO roles since 2011, typically within the e-commerce area. He co-founded the fashion company Lesara and helped scale it to over 100 million EUR in revenue. He was responsible for the product and development of the online shop, mobile apps, logistics systems and BI and data science departments as well as the copywriting and graphics department.

In his spare time, Robin also advises startups and conducts technology due-dilligence processes for various venture capital funds.

Izabela FrankeVice Director, Digital Ecosystems PwC Poland

Izabela Franke

Vice Director, Digital Ecosystems

An expert in Customer Experience and technologies supporting customer relationship management.

Izabela helps clients in digital transformation processes, especially in areas that connect directly with the consumer, namely sales, marketing and customer service. She always takes into account the business, technology and experience building aspects of customers and employees, believing that data and technology must be supported by sociological and psychological knowledge to deliver true value.

She has implemented projects for companies in the FMCG, financial, fuel, transportation and media industries, gaining experience in the likes of Agora, Benefit Systems, Atos and PwC Poland.

The author of numerous publications in the area of customer experience building and data-driven marketing, such as the E-business Bible, Izabela is also a lecturer of postgraduate studies at the University of Lodz on the subject of e-commerce.

Marcin Grzymkowski photo

Marcin GrzymkowskiFounder & Vice Chairman of The Supervisory Board

Marcin Grzymkowski photo

Marcin Grzymkowski

Founder & Vice Chairman of The Supervisory Board

The founder of, Marcin has grown the business from its modest origins in the backroom of his parents’ shoe store, personally photographic products and offering them online, to a European e-commerce giant in under a decade. Under Marcin’s leadership, the company expanded 200-fold and now exports millions of products to numerous European countries.

The winner of Ernst & Young’s “Polish Entrepreneur of the Year” award in 2016, Marcin has recently moved from the CEO position to the Vice Chairman of the Supervisory Board, lending his expertise as needed.

An economics graduate from the University of Wales, Marcin is also a husband and father. In his spare time, he enjoys kite surfing and cycling.