Main content

Agenda

Day 1
22 September 2022

9:00 - 9:30
Registration
9:30 - 10:30
Main stage

Official welcome session

  1. Managing Partner & CEO
    Unity Group

    Grzegorz Kuczyński

    Managing Partner & CEO
    Unity Group

    An entrepreneur and leader who has been successfully developing Unity Group together with its business partners for almost 25 years.

    He has been the Head of Sales and Marketing, Chief Operating Office and, since 2016, President of the Board, where he ensures the company’s stable growth.

    He has effectively implemented teal practices within Unity Group. Through agile methodologies and lean management, he continues to further develop the management strategy.

    A graduate of the Faculty of Information Technology and Management at the Wrocław University of Technology and postgraduate studies in the field of Service Management at the Wrocław University of Economics, he has participated in several hundred projects in the areas of digital transformation, internet marketing and e-commerce.

Navigating through ambiguity - evolving leadership roles for the new reality Description

Navigating through ambiguity - evolving leadership roles for the new reality

The events of recent years, from lockdowns to the situation across our eastern border, continue to challenge leaders and their organizational approach. Many traditionally stable industries now find themselves in a new paradigm, turning to technology to meet the new reality.

With many similar surprises awaiting us in the comping years, alongside the exponential development of game-changing technologies, will redefine the rules of the game for all. As customer expectations and behaviours change, company leaders need to adapt new models for their organizational, team and personal effectiveness.

To succeed amid unpredictability, the answer lies in a combination of agility in action and excellent risk management. However, this requires top-notch leadership at all levels of the organization, as well as a self-awareness of the changing paradigm of personal effectiveness.

  1. key
    note
    Author, Speaker, Consultant

    Paweł Motyl

    Author, Speaker, Consultant

    Author of bestsellers Schrödinger's World and Labyrinth, Pawel is one of Europe’s top experts on leadership and decision-making.

    He is also the first Pole to be recognized on the TOP30 Global Gurus list for both his success in supporting fast-growing companies (no.5) and modelling organizational culture (no.16). Alongside his success as an author, he has advised numerous leading companies across Europe, North America and Asia, conducting workshops and other trainings for business owners and top level managers.

    Previously, Pawel worked at the Hay Group consulting firm for 8 years, leading the CEE diagnostics consulting team. He later joined executive search firm SpenglerFox and served as CEO of the ICAN Institute between 2007 and 2014.

10:30 - 10:45
Coffee break
10:45 - 12:00
Main stage

Upcoming trends in the commerce sector (cross-border, q-commerce, green commerce, live commerce, e-grocery, the role of a marketplace) Description

Upcoming trends in the commerce sector (cross-border, q-commerce, green commerce, live commerce, e-grocery, the role of a marketplace)

Convenient, fast and even automated shopping, combined with an unlimited range of products from around the world, whilst still enabling the promotion of local brands, are all changing the commerce sector. Now, eco-friendly activity, live shopping, influencer recommendations and more are shaping both online and offline commerce. What other trends are around the corner? Which are just fads, and which will stay with us for years to come?

Knowing how to define the trends of the future in implementing appropriately innovative solutions will enable you to get ahead of the market and gain a competitive advantage. We invite you to a discussion with our specialists!

  1. Managing Parter / Head of Market Strategy
    Unity Group

    Moderator: Piotr Wrzalik

    Managing Parter / Head of Market Strategy
    Unity Group

    An expert in the field of digitalization and commerce transformation, especially sales systems. He has worked for Unity Group since 1997, initially as the main programmer, and has been a shareholder since 1998 and a member of the board since 2003. In 1997, years before Amazon and Google were established, he created the first online bookstore in Poland.

    He has actively participated in the implementation of numerous B2C and B2B e-commerce solutions for the company's key customers, such as Euro-Net, BRW SA, Leroy Merlin and Publio.pl (from the Agora Group). He is the author of numerous publications, co-author of books and a speaker at many conferences devoted to e-commerce.

  2. E-commerce, Digital & Customer Experience Director
    Super-Pharm

    Michał Przybysz

    E-commerce, Digital & Customer Experience Director
    Super-Pharm

    For the past several years, he has been responsible for creating e-commerce and omnichannel solutions at major retail chains, including Leroy Merlin, Media Markt, IKEA and Gemini pharmacies.

    At IKEA, he also previously managed customer experience and customer service across the chain in Poland. Currently Chief Digital Officer at Super-Pharm, Michał is passionate about the challenges of making a difference, especially in the area of multi-channel sales and digital transformation.

  3. E-commerce Director
    Vistula Retail Group

    Aneta Kazanowska

    E-commerce Director
    Vistula Retail Group

    stay tuned

Building international e-commerce structures and processes Description

Building international e-commerce structures and processes

Challenges during internationalization - which ones can we predict and which ones may surprise you? How can you recognize and understand the specifics of local markets? How should you make effective strategic and operational decisions? What does international development look like for a company managed according to lean management and agile methodology?

Marcin Winkler - an experienced manager responsible for the internationalization of Breuninger GmbH & Co - will answer these questions during this lecture. Breuninger is a multi-channel retail chain, offering luxury and premium goods, primarily across the DACH and Polish markets.

  1. General Manager Poland & CEE
    Breuninger GmbH & Co

    Marcin Winkler

    General Manager Poland & CEE
    Breuninger GmbH & Co

    Marcin is responsible for business development in the CEE region for the Breuninger chain of department stores, which sells luxury brands online in both the DACH and Polish markets.

    With over 20 years of experience, Marcin has worked with corporations and startups alike, designing and implementing digitalization strategies to enable growth for companies in industries such as retail, telecommunications, fashion, banking, media and FMCG.

    He has been a Board Member for many companies, as well as Digital Director for Avon Cosmetics Poland and mobile network Play. Similarly, he helped successfully develop the AZA Group of Polish e-commerce stores.

    Marcin is a MBA graduate of the University of Chicago Booth School of Business and a graduate of the Warsaw School of Economics.

12:00 - 12:50
Main stage

Transform a monolythic system into next generation e-commerce - effective migration to the cloud

Strategic Sponsor
  1. Senior Partner
    Amazon Web Services

    Bartłomiej Machnik

    Senior Partner
    Amazon Web Services

    As a Partner Development Manager at Amazon Web Services, Bartek is responsible for cooperation with AWS partner companies. He has been associated with the IT industry for 20+ years, with previous experience working in the sales and product marketing departments of IBM, Microsoft and Oracle, gaining experience in a variety of IT enterprise solutions – from hardware and software to cloud technologies.

    A passionate advocate of both modern consumer and business technology, Bartek also enjoys contemporary history and popular science topics.

  2. EMEA Migrations Partner Solutions Architect Team Lead
    Amazon Web Services

    Lech Migdał

    EMEA Migrations Partner Solutions Architect Team Lead
    Amazon Web Services

    Lech leads the team of AWS Solutions Architects in support of APN Partners and in the delivery of migrations to AWS cloud for customers in the EMEA region. He has over 20 years of professional experience in cloud, app dev, operation and project management.

    During his career, he has worked with customers from multiple industries, including finance, automotive, health care, FMCG, gametech, media and entertainment.

Predicting irrationality - enabling digital channels with behavioral economics Description

Predicting irrationality - enabling digital channels with behavioral economics

The overload of information and messages - including marketing ones - often makes modern customers behave illogically and irrationally. How should marketers and retailers better communicate with customers?

We invite you to a lecture during which Izabela Franke, an expert in the area of Customer Experience and technologies supporting customer relationship management, will introduce mechanisms and techniques for enabling digital channels through the use of behavioral economics.

  1. Vice Director / Digital Ecosystems
    PWC Polska

    Izabela Franke

    Vice Director / Digital Ecosystems
    PWC Polska

    An expert in Customer Experience and technologies supporting customer relationship management.

    Izabela helps clients in digital transformation processes, especially in areas that connect directly with the consumer, namely sales, marketing and customer service. She always takes into account the business, technology and experience building aspects of customers and employees, believing that data and technology must be supported by sociological and psychological knowledge to deliver true value.

    She has implemented projects for companies in the FMCG, financial, fuel, transportation and media industries, gaining experience in the likes of Agora, Benefit Systems, Atos and PwC Poland.

    The author of numerous publications in the area of customer experience building and data-driven marketing, such as the E-business Bible, Izabela is also a lecturer of postgraduate studies at the University of Lodz on the subject of e-commerce.

Workshop area 1

Direct to consumer (D2C) - how to be successful in this business model

  1. Senior Consultant
    Unity Group

    Katarzyna Manios

    Senior Consultant
    Unity Group

    A consulting specialist in the building of sales, loyalty programs, and communication and marketing strategies.

    She draws on her many years of experience as a manager, where she was previously responsible for the development and implementation of customer-centric digital strategies for the retail sector. She has creased strategies for brands such as Douglas, Świat Książki and Mediq. Among others, she has also adviced Synevo, Boiron, Siniat.

    A graduate of the ICAN Institute’s Strategic Leadership AcademyTM (2018) and Koźmiński University’s MBA program (2004), Kasia is also a UX graduate of SWPS (2014) and a DIMAQ Professional Certified Business Coach. She is also a frequent academic lecturer.

    She is passionate about pro-environmental solutions in both business and everyday life. Privately, she likes to spend time in her garden, with her family or being active.

  2. Consulting Team Leader
    Unity Group

    Mateusz Bąska

    Consulting Team Leader
    Unity Group

    A digital transformation consultant, Mateusz helps clients achieve a sustainable competitive advantage by co-creating digital strategies based on modern IT architecture.

    In his work, he draws on experience from various industries, which allows him to introduce unusual solutions to meet clients' needs. His experience includes the strategic development of transformation roadmaps, digital customer experiences, streamlining operations, big data, and technology and people transformation for clients in the automotive, transportation, retail, industrial and services industries.

    A Doctoral student and lecturer at the University of Economics in Wroclaw, his private passions include wind and water sports and gardening.

Workshop area 2

Winning in international e-commerce markets

  1. Chief Technology Officer
    Tegesspiegel

    Robin Müller

    Chief Technology Officer
    Tegesspiegel

    CTO at Tagesspiegel since 2018, Robin drives digital transformation in all areas of the business, which currently has over 15 million online users per month.

    Previously, he has held similar CTO roles since 2011, typically within the e-commerce area. He co-founded the fashion company Lesara and helped scale it to over 100 million EUR in revenue. He was responsible for the product and development of the online shop, mobile apps, logistics systems and BI and data science departments as well as the copywriting and graphics department.

    In his spare time, Robin also advises startups and conducts technology due-dilligence processes for various venture capital funds.

12:50 - 13:50
Lunch break
13:50 -14:35
Main stage

How technology supports multi-market and multi-brand companies

Gold sponsor
Speaker: coming soon

Recommendation is the new search' - how to dramatically increase revenue and provide a unique customer experience your customers will love Description

Recommendation is the new search' - how to dramatically increase revenue and provide a unique customer experience your customers will love

Recommender systems have grown exponentially in the last few years. It is top of the mind for every brand, including Amazon, although its mass adoption is just on the rise, as businesses venture into the unexplored potential of recommendations. 
Maria Parysz, an international expert in AI, gives an overview of Machine Learning trends in the retail segment, exploring the huge potential for almost any business, and provides tips on how to best utilize this momentum.

  1. CEO
    LogicAI

    Maria Parysz

    CEO
    LogicAI

    Maria is a global Data Science Community Leader and the proud creator of Kaggle Days - a technology movement in the largest community of Data Scientists in the world, with over 10 million AI experts.

    A certified Innovation Manager, Maria has shared her experience in Project Management, AI Technology, and User Experience Design for over 18 years. She previously founded and worked for numerous technology start-ups, alongside consulting for multinational companies.

    A Ph.D. researcher at DCU, Dublin, Ireland in the field of AI and technology education, Maria has a strong focus on computer science and innovation, graduating from the Warsaw School of Economics, Warsaw University of Technology and Collegium Civitas.

    Maria has been a keynote speaker at numerous events, including Google Next, Gitex and AI Everything. In her spare time, she engaged in voluntary activities to support young AI entrepreneurs.

Workshop area 1

Building an effective Transformation Office - from Strategy to Operations - Allegro case study

  1. Director of Transformation Office
    Allegro

    Przemysław Kotecki

    Director of Transformation Office
    Allegro

    Przemek is the Director of Transformation Office at Allegro. He is responsible for making sure Allegro is working on the right things, the right way - through a combination of Transformation Managers, Enterprise PMO, Agile Center of Excellence, the Integration Management Office and the Executive Team Office. Prior to joining Allegro, Przemek served as Head of Operations and Head of Project Management at Netguru, one of the fastest growing digital consulting firms in the EU.

    He further gained international experience as a Program Manager for Emerging Businesses, working in Dubai at Thomson Reuters MENA. He is also a co-founder and lecturer at the Transition Management Academy at Kozminski University and an active volunteer. Privately, he is an avid board games player, sailor and dumplings connoisseur.

Workshop area 2

Moving away from globalization: what happens when supply chains break down?

Workshop leader: coming soon
14:35 - 14:50
Coffee break
14:50 - 16:30
Main stage

Moving from transactions to building lasting relationships / Personalizing customer experience

Gold sponsor
Speaker: coming soon

A Journey to Integrate Project and Product Management

  1. Strategic Project Management Advisor
    Project Management Institute Poland Chapter

    Grzegorz Szalajko

    Strategic Project Management Advisor
    Project Management Institute Poland Chapter

    As an internationally recognized expert in the field of portfolio, program and project management, Grzegorz supports organizations in strategy development and the implementation of major strategic initiatives and transformations. His professional experience includes cooperation with both global companies & local market leaders in several industries.

    Co-author of the Global Standard for Risk Management in Portfolios, Programs and Projects published by the Project Management Institute (PMI), he is a lead editor and an architect of the global project evaluation standard Project Excellence Baseline issued by the International Project Management Association (IPMA). Grzegorz is also a contributor to multiple international standards, a founding member of the PMI Poland Chapter, a co-founder of the Wrocław Branch, and an honorary member of the Project Management Association of Nepal (PMAN).

    He is also a lecturer and author of several MBA, Executive MBA and other management programs at Aalto University Executive Education and Kozminski University.
    Co-author of the Global Standard for Risk Management in Portfolios, Programs and Projects published by Project Management Institute (PMI). Lead editor and one of the architects of the global project evaluation standard Project Excellence Baseline issued by International Project Management Association (IPMA). Contributor to several other international standards. One of the founding members of the PMI Poland Chapter and a co-founder of the Wrocław Branch. Honorary member of the Project Management Association of Nepal (PMAN).

    Lecturer and author of several MBA, Executive MBA and other management programs at Aalto University Executive Education and Kozminski University.

Service marketplace / building a digital product

  1. Head of Marketplace
    eRecruiter

    Konrad Szczygieł

    Head of Marketplace
    eRecruiter

    Currently Head of Marketplace for eRecruiter (Grupa Pracuj), where he is responsible for creation and execution of business strategy and product development. 

Workshop area 1

10 steps to a successful migration to the AWS cloud

  1. EMEA Migrations Partner Solutions Architect Team Lead
    Amazon Web Services

    Lech Migdał

    EMEA Migrations Partner Solutions Architect Team Lead
    Amazon Web Services

    Lech leads the team of AWS Solutions Architects in support of APN Partners and in the delivery of migrations to AWS cloud for customers in the EMEA region. He has over 20 years of professional experience in cloud, app dev, operation and project management.

    During his career, he has worked with customers from multiple industries, including finance, automotive, health care, FMCG, gametech, media and entertainment.

  2. Head of DevOps and Technology Consulting
    Unity Group

    Paweł Peryga

    Head of DevOps and Technology Consulting
    Unity Group

    As the Head of DevOps and Technology Consulting, Paweł is responsible for project implementation in the infrastructure field.

    He has extensive technical experience in not only infrastructure, but also in the maintenance of e-commerce projects. In particular, he has a strong focus on developing cloud implementation strategies, building organizations based in the cloud and implementing DevOps methodologies.

    Paweł has previously designed highly scalable and efficient platforms for e-commerce market leaders in Poland. As a technology consultant, he has participated in the development of corporate integration architecture strategies based on ESB platforms and API.

    In his spare time, he loves sailing and communing with nature.

What do you need to know to make your AI project successful

  1. IT Director / AI & Data Science
    UBS

    Łukasz Matug

    IT Director / AI & Data Science
    UBS

    coming soon

Workshop area 2

Keeping e-commerce alive by going headless Description

Keeping e-commerce alive by going headless

After licensing products from the Star Wars universe, no one at Lego expected that their great success would end in... a great failure of e-commerce systems. The fastest ship in the galaxy - the Millennium Falcon set, was pursued not only by the forces of the Empire, but also by hundreds of thousands of fans around the world! Instead of attacking the Death Star, the Falcon hit straight at Lego's internal IT systems... The rescue was to cut off the head of e-commerce... that is, to switch to a headless system.
During the workshop, we will consider how to anticipate and get ahead of such situations, and effectively carry out the implementation of headless solutions. We will talk about the MACH approach, which already, in this galaxy, is the basis of the most complex digital channels.
We invite you to the workshop!

  1. Head of Business Development / Digital Experience
    Unity Group

    Bartosz Kolasa

    Head of Business Development / Digital Experience
    Unity Group

    "Bartek is responsible for the areas of Digital Experience and Dedicated Solutions at Unity Group. He is particularly interested in solutions in MACH architecture, which reminds him of his favorite childhood game - Lego blocks.

    In projects, he often acts as a Solution Architect, designing digital solutions and recommending the best components/blocks. He has been involved in IT for more than 10 years. For as long as he can remember, he has been hunting mainly for the big elephants and clients, typically from the financial, insurance or healthcare industries.

    Privately, he owns a French bulldog and satisfies his need for competition by playing squash (Top 150 in Poland). He responds to the hedonistic side of his nature through gastronomic tourism, where he makes his travel destinations based on reviews in the Michelin guide."

  2. Head of Delivery / Digital Experience & Custom Solutions
    Unity Group

    Mateusz Skowron

    Head of Delivery / Digital Experience & Custom Solutions
    Unity Group

    "A business and technical consultant with nearly 20 years of experience. Mateusz suppoerts clients as both a Business Architect and Solution Architect, verifying and selecting the technologies and products suitable for business needs.

    As Head of Delivery, Mateusz is responsible for implementing projects in the areas of Digital Experience and Custom Solution. He has already carried out technical consulting for the implementation of new services LUX MED, Generali and Nestbank, among others. Other accomplishments include digital transformation projects for Multimedia Polska, Onninen, Onnibus and Archicom.

    He has previously held the roles of Project Manager, Technical Architect, and Software Developer. He enjoys new challenges, complex and complicated projects that optimize clients' business processes.

    Privately, he is a happy husband and father of three children, who between work and family still finds a moment for a 10 km sprint."

Data-driven UX design - how to maximise ROI in your e-commerce platform

  1. UX Designer
    Global4Net

    Dominika Wójcik

    UX Designer
    Global4Net

    "A specialist in conducting design workshops with business. On a daily basis, she also deals with the development of the UX / UI department at Global4Net, conducting usability audits and designing interfaces.

    A graduate of Architecture at the Wrocław University of Technology, She has been dealing with the subject of design for 10 years. For 4 years, she has been involved in the design of digital interfaces, both commercially and in non-profit projects. Her experience includes managing the functioning of the UX / UI departments, as well as managing the course of the UX / UI process in e-commerce projects.

    Privately, Dominika is passionate about cooking, especially Italian cuisine, and culinary travel. In her free time, she likes to read books, especially historical ones."

19:00-01:00
Banquet

Day 2
23 September 2022

9:00 - 9:30
Registration
9:30 - 10:30
Main stage

5 risks for a security breach – what can happen to business data if you fail to secure it?

Fireside chat
  1. Business Development Manager
    Fortinet

    Paweł Wojciechowski

    Business Development Manager
    Fortinet

    Paweł has been involved in the IT industry for over 25 years. He gained experience working for the likes of Hewlett-Packard, EMC and Symanetic. Previously, he has been responsible for business development in Poland, Austria, the Czech Republic, Slovakia and the Baltic States.

    A graduate of the Warsaw University of Technology, University of Bristol and the MBA program at the Business School of the Warsaw University of Technology, Paweł currently acts as a Business Development Manager at Fortinet.

  2. Head of Sales Excellence
    Unity Group

    Moderator: Sebastian Błaszkiewicz

    Head of Sales Excellence
    Unity Group

    stay tuned

Autonomous stores as an innovation for the convenience sector Description

Autonomous stores as an innovation for the convenience sector

Customers want to shop faster and more conveniently. However, the advantages of convenience stores – corner shops - are no longer enough for today's consumers. How can companies provide them with an even better experience?

The answer to the needs of modern customers are autonomous stores, which are part of the quick commerce and ultraconvenience trends. They enable fast and convenient shopping without queues, cashiers or cash payments. This innovative concept enables the selling of products that are precisely tailored to the location and profile of customers. Such stores can operate in several formats - such as stand-alone stores inspired by shipping containers, stationary stores, and even store-in-store outlets.

Are autonomous stores, which are currently innovating, the future of commerce?

  1. Autonomous Business Growth Lead
    Żabka Polska

    Patryk Powierza

    Autonomous Business Growth Lead
    Żabka Polska

    stay tuned

10:30 - 10:45
Coffee break
10:45 - 12:25
Main stage

AI as the answer to shoppers' needs Description

AI as the answer to shoppers' needs

Understanding your shoppers is critical for providing a great experience and optimizing your store’s conversion rates and revenue. But how can you actually understand them?

Site search functions are the perfect place to start. Search users generate up to 80% of an online shop’s revenue, but almost 50% haven’t invested in it. A modern, data-driven solution aggregates user behaviour and continually improves. They also come with analytical portals and unique insights to optimize marketing campaigns, product names, stock and more.

When your search gets smarter, recommendations get better, shopping experiences improve and retailers receive more revenue.

Join us to discover what such a state-of-the-art solution can do for you!

Silver sponsor
  1. Country Sales Manager
    Prefixbox

    Mateusz Kuczminski

    Country Sales Manager
    Prefixbox

    An expert in helping e-commerce and retailers maximize their online revenue, Mateusz is the Country Sales Manager for Poland at Prefixbox. With more than 6 years’ experience in logistics and search optimization, he has a holistic understanding of e-commerce business challenges, from the first touch points to product delivery.

    With Prefixbox, Mateusz uses his knowledge to help online retailers to increase conversion rates while improving their site search solutions.

    In his spare time, he enjoys cooking and the great outdoors.

Direct to consumer (D2C) – significance, evolution & implementation (best practices)

Fireside chat
  1. Managing Parter / Head of Market Strategy
    Unity Group

    Moderator: Piotr Wrzalik

    Managing Parter / Head of Market Strategy
    Unity Group

    An expert in the field of digitalization and commerce transformation, especially sales systems. He has worked for Unity Group since 1997, initially as the main programmer, and has been a shareholder since 1998 and a member of the board since 2003. In 1997, years before Amazon and Google were established, he created the first online bookstore in Poland.

    He has actively participated in the implementation of numerous B2C and B2B e-commerce solutions for the company's key customers, such as Euro-Net, BRW SA, Leroy Merlin and Publio.pl (from the Agora Group). He is the author of numerous publications, co-author of books and a speaker at many conferences devoted to e-commerce.

  2. E-commerce and Omnichannel Strategy Director
    Black Red White

    Mariusz Nowak

    E-commerce and Omnichannel Strategy Director
    Black Red White

    Responsible both the development of e-commerce and wider omnichannel strategy at Black Red White since 2016, Mariusz has 11 years of experience within the e-commerce sector.

    He has worked in many managerial positions and has led many successful projects in the retail area. Most notably, he was the e-commerce manager for Tesco Poland after implementing grocery home shopping and other improvements as a project manager. He was also a project manager of the implementation of one of the first e-grocery services on the Polish market, and then as a manager of this sales channel.

Digital transformation at Onnibus - case study

  1. CEO & Co-Founder
    Onnibus.com

    Lauri Helke

    CEO & Co-Founder
    Onnibus.com

    Lauri is the CEO and co-founder of OnniBus.com, a leading intercity coach brand in Finland. Prior to OnniBus.com, Lauri worked as the senior planner at Tampere City Transport and as the Head of Planning for the commuter services of Finnish Railways (VR). He holds a Master's Degree in Engineering from the Tampere University of Technology.

Dark stores as part of development strategy

  1. E-commerce & Customer Excellence Director
    Carrefour Italia

    Justyna Torres

    E-commerce & Customer Excellence Director
    Carrefour Italia

    Justyna is challenge oriented Head of Marketing, Digital & E-commerce with + 15 years of executive management, member of Executive Board in international retail organization (fashion; toys; grocery). Leading e-commerce & Marketing teams across Europe and Middle East with strong belief on overpassing expectations of customers is the key success. 

    Strong entrepreneurial spirit and extensive experience in digital transformation, omnichannel marketing strategy, re-platforming and E-Commerce start up projects, CRM, App development and team Management. Alumni of Executive MBA HEC & Warsaw University of Technology.

Workshop area 1

Making Digital Transformation safe & secured Description

Making Digital Transformation safe & secured

Are you planning or in the process of digital transformation? Are you operating in a hybrid IT environment, planning to move selected services to the public cloud? If so, this workshop is for you!
We will discuss about:
- how to secure the public cloud edge and ensure consistent security in a hybrid environment
- how to change the architecture of an organization's multi-branch networks to effectively and securely use applications regardless of where they are delivered
- why and how to effectively protect e-commerce applications.

  1. Business Development Manager
    Fortinet

    Paweł Wojciechowski

    Business Development Manager
    Fortinet

    Paweł has been involved in the IT industry for over 25 years. He gained experience working for the likes of Hewlett-Packard, EMC and Symanetic. Previously, he has been responsible for business development in Poland, Austria, the Czech Republic, Slovakia and the Baltic States.

    A graduate of the Warsaw University of Technology, University of Bristol and the MBA program at the Business School of the Warsaw University of Technology, Paweł currently acts as a Business Development Manager at Fortinet.

Barriers and challenges in building high-quality omnichannel processes

  1. Digital Development Director
    RTV EURO AGD

    Anna Bogdańska

    Digital Development Director
    RTV EURO AGD

    A manager with extensive experience in FMCG, e-commerce, media and retail industries. For 15 years, she has been combining business competencies with the implementation and use of modern information technologies in B2C, especially in the area of omnichannel sales, marketing and customer relationship management.

    A graduate of the Warsaw School of Economics and the French Institute of Management, she successfully managed a large e-commerce company. Currently, she is responsible for the digital development of the RTV EURO AGD retail chain – and one of the largest e-commerce stores in Poland.

  2. Digital Experience Director & Digital Transformation Lead
    UPC Polska

    Jacek Jaworski

    Digital Experience Director & Digital Transformation Lead
    UPC Polska

    As the Digital Experience Director for UPC Polska, Jacek oversees the digital transformation focused on customer experience enhancement through digitization & automation.

    With more 10 years’ experience, Jacek has helped grow businesses through digital channels and through both the use of technology and ensuring the right oranizational capabilities are present. By merging technology and business together, Jacek has been a key driver for digital change in many companies. His previous roles include E-commerce Director for the Polish operations of Tchibo and Online Sales Director for Orange Poland.

    Jacek sees digital transformation through the context of three elements: customer experience, data management and software development. He is also passionate about how technology impacts us at global and societal level and as individual human beings. My interests cover neuroscience, behavioural sciences, cross-cultural and social psychology, artificial intelligence and mindfulness.

Workshop area 2

The contemporary supply chain and its growing impact on sales effectiveness

Workshop leader: coming soon

From broken to better - employing Process Mining to inject resilience in the global supply chain

Workshop leader: coming soon
12:25 - 12:40
Coffee break
12:40 - 13:30
Main stage

Managing product data on multiple markets and in multinational companies

Silver sponsor
Speaker: coming soon

Implementing and operating e-commerce as part of an omnichannel retail strategy

  1. Head of E-Commerce
    LIBRO & PAGRO DISKONT

    Christoph Vierbauch

    Head of E-Commerce
    LIBRO & PAGRO DISKONT

    Christoph is responsible for the e-commerce operations of two Austrian retail brands – LIBRO and PAGRO DISKONT – within the MTH Retail Group.

    Previously, he had an extensive experience overseeing international operations and senior management roles within the MediaMarktSaturn group, as consulting roles at both Process Management Consulting GmbH and Accenture.

    With over 10 years of experience, Christoph has worked across all areas of digital commerce.

Workshop area 1

Sales model transformation as a survival strategy and growth enabler Description

Sales model transformation as a survival strategy and growth enabler

With a rapidly changing economy, businesses are increasingly asking themselves how they can cope with such unpredictability. Often, they look to both processes and technologies to provide the optimal solution.

Can the digital transformation of B2B sales answer these challenges?

To meet the expectations of both customers and public perception, digital channels are a prerequisite addition to traditional sales. It’s difficult to imagine today’s companies competing through wholly analogue methods.

Digital transformation gives companies a chance to protect margins, profits, cost flexibility and, perhaps most importantly, the opportunity to attract new customers and revenues.

When faced with a falling market, how can such transformation processes be carried out effectively and with the full commitment of the B2B sales team?

  1. CEO
    ONe B2B

    Artur Piekarczyk

    CEO
    ONe B2B

    For over 25 years, Artur has been guiding companies through the digital transformation process by making entrepreneurs aware of the need for change. He has over 50 projects to his credit, including 5 global projects. He led one of the largest distributors of electrotechnical materials in Poland through the change of the traditional business model to a hybrid distributor model. Artur is also a board member of numerous listed companies and trading companies.

    A graduate of the Leon Koźmiński Academy, University of Bradford and ICAN Institute, Artur has he gained knowledge about building and managing a business, alongside the managerial skills useful for team management. He applies all his knowledge and experience in ONe - a complex e-commerce system designed for B2B trade.

Workshop area 2

How does the automation of modern supply chains affect sales effectiveness? Description

How does the automation of modern supply chains affect sales effectiveness?

How do warehouse automation systems support e-commerce and retail chains - including those operating in an omnichannel model? How can you combine support for B2C, B2B sales, returns, complaints, or integration with retail or marketplace platforms? Join us for a workshop where we will discuss the current business and technological logistics challenges facing businesses!

  1. CEO / Trade & Logistics Consultant
    OMM Business Technology

    Szymon Owsianowski

    CEO / Trade & Logistics Consultant
    OMM Business Technology

    An experienced logistics professional with extensive knowledge in the areas of sales, warehousing and retail, especially in the B2C area.

    Since 2015, as part of OMM Business Technology, he has been involved in the development of WMFlower, a WMS product for warehouse automation. Szymon is involved in the implementation of automated warehouses, optimization of warehouse and forklift traffic, and the integration of SAP and WMFlower systems with warehouse automation.

    Previously, he has served as both an IT Director & Logistics Director, repeatedly participating in implementation projects for large companies. This has included the implementation of both SAP and WMFlower systems.

    Many of Szymon's projects involved organizing business processes, modeling their flow and defining customer needs for SCM, POS, e-commerce warehouse organization and automation systems.

    Szymon has lectured at the University of Szczecin on subjects related to business IT tools.

13:30 - 14:15
Main stage

Web 3.0 and beyond… market predictions for the next 5,15 and 25 years Description

Web 3.0 and beyond… market predictions for the next 5,15 and 25 years

Will Web 3.0 become the new reality? Will cryptocurrencies and NFT affect our daily lives? To what extent will artificial intelligence improve shopping experiences and convert into increased revenue for companies? Will robotization affect only manufacturing or everyone's lives?
These and other questions in the perspective of 5, 15 and 25 years will be answered by our specialists. Please join us for a panel discussion!

Discussion panel
  1. Head of Business Development
    Unity Group

    Moderator: Dominik Janes

    Head of Business Development
    Unity Group

    Creative and effective leader with over 25 years’ experience in delivering global digital transformation projects, Dominik is actively involved in shaping Unity Group’s strategy as both an investor and a hands-on Managing Partner.

    His genuine international perspective, gained while working in the UK, US, Switzerland and Poland allows him to enable businesses to realize their global ambitions and reach full potential. His entrepreneurial spirit is combined with passions for people development, coaching and team building.

    Previously, he has held key positions in several international banks, such as ABN AMRO and Royal Bank of Scotland / NatWest , alongside various leadership roles within Swiss Re.

    A graduate with an MSc in Electronics and a PhD in Artificial Intelligence, Dominik is a strategist and change catalyst; he knows the right organizational culture translates into massive competitive advantages.

  2. President
    Bundesverband Onlinehandel e.V. / German Federation of Online Trade

    Oliver Prothmann

    President
    Bundesverband Onlinehandel e.V. / German Federation of Online Trade

    As association president, Oliver represents medium-sized multichannel retailers in Germany and the wider European area.

    In 2018, Oliver also launched the PANDA.BLACK platform in cooperation with BVOH, connecting German brands and retailers directly with Chinese B2C marketplaces. Chinese consumers receive German quality products with guaranteed authenticity and a high level of customer service.

    With 20+ years of experience, Oliver has been intensely involved in various eBusinesses and e-commerce stores, including LandesBank Berlin, T-Online, eBay and PayPal.

    In 2017, he published the book “Marketplaces across the World” featuring the first global ranking of online marketplaces. He is also a commercial judge at the Berlin Regional Court and a visiting professor at the Shandong Foreign Trade Vocational College (SFTC) in Qingdao, China. Together with his wife, he is the founder of a social business in Nepal focused on empowering women with work and education.

  3. E-commerce & Customer Excellence Director
    Carrefour Italia

    Justyna Torres

    E-commerce & Customer Excellence Director
    Carrefour Italia

    Justyna is challenge oriented Head of Marketing, Digital & E-commerce with + 15 years of executive management, member of Executive Board in international retail organization (fashion; toys; grocery). Leading e-commerce & Marketing teams across Europe and Middle East with strong belief on overpassing expectations of customers is the key success. 

    Strong entrepreneurial spirit and extensive experience in digital transformation, omnichannel marketing strategy, re-platforming and E-Commerce start up projects, CRM, App development and team Management. Alumni of Executive MBA HEC & Warsaw University of Technology.

14:15 - 15:15
Lunch

Thematic tracks & topics

Commerce Transformation

Digital Sales

Scalable Operations

Data & Artificial Intelligence

Cloud & Cybersecurity

Society & Organization

Commerce Transformation

In the new normal, both B2B and B2C are undergoing rapid new levels of digitalization, with new technologies, processes and entire business models emerging.

Inspiring topics

  • Key commerce trends in the post-Covid new normal
  • Critical role of the external expert / Commerce transformation as a service
  • Digital change in B2B and B2C / The gap between those sectors
  • Direct to consumer (D2C) – significance, evolution & implementation (best practices)
  • Business model transformation as a survival strategy and growth enabler
  • Moving from transactions to building lasting relationships / Personalizing customer experience

Digital Sales

With increased online shopping, the need for consistent customer experience, rapid expansion and fast adaptations are essential.

Inspiring topics

  • Upcoming trends in the commerce sector (cross-border, q-commerce, green commerce, live commerce, e-grocery, the role of a marketplace)
  • Fast delivery of a seamless digital experience
  • MACH architecture as a response to dynamically changing customer expectations 
  • Rapid expansion of SaaS and PaaS models in large enterprises
  • How to achieve consistent customer experience in a global business
  • Increasing role of a marketplace / Symbiotic cooperation as alternative to competition

Scalable Operations

With more products and more markets comes more processes. Technology can solve talent gaps and provide more efficient supply chains, catering to each market.

Inspiring topics

  • Managing product data on multiple markets and in multinational companies
  • How technology supports multi-market and multi-brand companies
  • The contemporary supply chain and its growing impact on sales effectiveness
  • Moving away from globalization: what happens when supply chains break down?
  • Digital commerce in times of climate change – positive force or the accelerator of doom? 
  • World-wide talent shortage and rapid globalization of the job market

Data & Artificial Intelligence

AI is becoming more common in retail and other traditional areas, but not without risks. Deep Learning and other tools, used right, can help companies improve their resilience, insights and processes.

Inspiring topics

  • The future of retail operations – AI in facility and workforce management
  • AI & deep learning in commerce – the risks behind the opportunities
  • Artificial Intelligence – convenience and hyper personalization vs privacy: how to find the right balance?
  • How AI transforms modern e-commerce and influences conversions?
  • From broken to better – employing Process Mining to inject resilience in the global supply chain
  • Best practice in sectors with sensitive customer data (finance, insurance, healthcare

Cloud & Cybersecurity

With DevOps and MACH architecture, the cloud’s benefits only grow. Now, companies need to look to further security improvements and building better connections between IT & business.

Inspiring topics

  • Are modern digital businesses vulnerable? The immense need for a solid cybersecurity strategy
  • 7 risks for a security breach – what can happen to business data if you fail to secure it
  • DevOps in the age of distributed global workforce – recipes for hyper scalable teams
  • Relationship between IT partner & e-commerce business. Who brings ideas? Who drives change?

Society & Organization

As web 3.0 and other digital developments change daily life, both society and organization models need to adapt to a globally-connected world.

Inspiring topics

  • Significance of values – How to position your business in an ethical-conscious world?
  • The future of blockchain technologies vs unregulated cryptocurrencies. Will the latter crash & burn?
  • Web 3.0 and beyond… market predictionsfor the next 5, 15 and 25 years
  • Progressive organization with a unique culture & values as the key competitive advantage in the pursuit of the best talents
  • Geopolitics and digital commerce – customs & taxes, regulations, censorship, fragile supply chains, fragmented internet & more
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