Explore our agenda, thematic tracks and topics

Main Stage / View Hall

[PL/EN] Transform a monolythic system into a next generation e-commerce - effective migration to the cloud Description

[PL/EN] Transform a monolythic system into a next generation e-commerce - effective migration to the cloud

Main language: Polish

During the lecture, we will present examples of e-commerce migration projects implemented in the AWS cloud. Such projects are most often not just a simple change of the physical location where the system used to operate. The AWS cloud consists of several hundred advanced, innovative and at the same time proven services, from which AWS customers and partners create modern IT solutions for business as if from building blocks.

Migration to the cloud, as a major technological and business change, often raises concerns and poses challenges for the company. Proper preparation is a success formula, and we will tell you what to pay attention to in order to achieve it.

1. Bartłomiej Machnik

   Partner Development Manager
   Amazon Web Services
   

   Bartłomiej Machnik

   Partner Development Manager
   Amazon Web Services

   

   As a Partner Development Manager at Amazon Web Services, Bartek is responsible for cooperation with AWS partner companies. He has been associated with the IT industry for 20+ years, with previous experience working in the sales and product marketing departments of IBM, Microsoft and Oracle, gaining experience in a variety of IT enterprise solutions – from hardware and software to cloud technologies.

   A passionate advocate of both modern consumer and business technology, Bartek also enjoys contemporary history and popular science topics.

2. Lech Migdał

   EMEA Migrations Partner Solutions Architect Team Lead
   Amazon Web Services
   

   Lech Migdał

   EMEA Migrations Partner Solutions Architect Team Lead
   Amazon Web Services

   

   Lech leads the team of AWS Solutions Architects in support of APN Partners and in the delivery of migrations to AWS cloud for customers in the EMEA region. He has over 20 years of professional experience in cloud, app dev, operation and project management.

   During his career, he has worked with customers from multiple industries, including finance, automotive, health care, FMCG, gametech, media and entertainment.

[PL/EN] Predicting irrationality - enabling digital channels with behavioral economics Description

[PL/EN] Predicting irrationality - enabling digital channels with behavioral economics

Main language: Polish

The overload of information and messages - including marketing ones - often makes modern customers behave illogically and irrationally. How should marketers and retailers better communicate with customers?

We invite you to a lecture during which Izabela Franke, an expert in the area of Customer Experience and technologies supporting customer relationship management, will introduce mechanisms and techniques for enabling digital channels through the use of behavioral economics.

1. Izabela Franke

   Vice Director / Digital Ecosystems
   PWC Polska
   

   Izabela Franke

   Vice Director / Digital Ecosystems
   PWC Polska

   

   An expert in Customer Experience and technologies supporting customer relationship management.

   Izabela helps clients in digital transformation processes, especially in areas that connect directly with the consumer, namely sales, marketing and customer service. She always takes into account the business, technology and experience building aspects of customers and employees, believing that data and technology must be supported by sociological and psychological knowledge to deliver true value.

   She has implemented projects for companies in the FMCG, financial, fuel, transportation and media industries, gaining experience in the likes of Agora, Benefit Systems, Atos and PwC Poland.

   The author of numerous publications in the area of customer experience building and data-driven marketing, such as the E-business Bible, Izabela is also a lecturer of postgraduate studies at the University of Lodz on the subject of e-commerce.

Workshop / Room S6

[PL] Direct to consumer (D2C) - how to be successful in this business model Description

[PL] Direct to consumer (D2C) - how to be successful in this business model

Workshop conducted in Polish.

Where can you look for margins in times of crisis? How can you enter directly into the world of retail customers whilst being a manufacturer? How can you open an online sales channel and remodel existing b2b sales?

You will learn the answers to these and other questions at the workshop. In the practical part, with the method of card sorting in teams, we will work out the best model for D2C implementation. We invite you to the workshop!

1. Katarzyna Manios

   Senior Consultant
   Unity Group
   

   Katarzyna Manios

   Senior Consultant
   Unity Group

   

   A consulting specialist in the building of sales, loyalty programs, and communication and marketing strategies.

   She draws on her many years of experience as a manager, where she was previously responsible for the development and implementation of customer-centric digital strategies for the retail sector. She has creased strategies for brands such as Douglas, Świat Książki and Mediq. Among others, she has also adviced Synevo, Boiron, Siniat.

   A graduate of the ICAN Institute’s Strategic Leadership AcademyTM (2018) and Koźmiński University’s MBA program (2004), Kasia is also a UX graduate of SWPS (2014) and a DIMAQ Professional Certified Business Coach. She is also a frequent academic lecturer.

   She is passionate about pro-environmental solutions in both business and everyday life. Privately, she likes to spend time in her garden, with her family or being active.

2. Mateusz Bąska

   Consulting Team Leader
   Unity Group
   

   Mateusz Bąska

   Consulting Team Leader
   Unity Group

   

   A digital transformation consultant, Mateusz helps clients achieve a sustainable competitive advantage by co-creating digital strategies based on modern IT architecture.

   In his work, he draws on experience from various industries, which allows him to introduce unusual solutions to meet clients' needs. His experience includes the strategic development of transformation roadmaps, digital customer experiences, streamlining operations, big data, and technology and people transformation for clients in the automotive, transportation, retail, industrial and services industries.

   A Doctoral student and lecturer at the University of Economics in Wroclaw, his private passions include wind and water sports and gardening.

Workshop / Room S7

[EN] Winning in international e-commerce markets Description

[EN] Winning in international e-commerce markets

Workshop conducted in English.

Are you expanding sales in Europe? How can you take advantage of the similarities (and differences) between the different markets? What activities should you prioritize?

At the workshop, we will talk about marketing activities, segmentation, logistics and supply chains, and other key areas that need to be explored when struggling for success in international markets.

We invite you to the workshop

1. Robin Müller

   Tech-Advisor & Business Angel
   RMR Ventures & Consulting
   

   Robin Müller

   Tech-Advisor & Business Angel
   RMR Ventures & Consulting

   

   CTO at Tagesspiegel from 2018-2022, Robin drove digital transformation in all areas of the business, which currently has over 15 million online users per month.

   Previously, he has held similar CTO roles since 2011, typically within the e-commerce area. He co-founded the fashion company Lesara and helped scale it to over 100 million EUR in revenue. He was responsible for the product and development of the online shop, mobile apps, logistics systems and BI and data science departments as well as the copywriting and graphics department.

   In his spare time, Robin also advises startups and conducts technology due-dilligence processes for various venture capital funds.

Main Stage / View Hall

[PL/EN] How PIM can reduce return rates in modern e-commerce business? Description

[PL/EN] How PIM can reduce return rates in modern e-commerce business?

Main language: Polish

If you run an e-commerce business, you are familiar with errors in product dimensions, mismatched photos, a tedious translation process, or pricing mistakes. You probably already know that PIM (Product Information Management) is a great tool to solve those problems. It is software that provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and e-commerce channels.

But did you know that PIM can reduce return rates from clients? How to do that and simultaneously increase your profits? Bartłomiej Kiermasz will show you TOP5 tips to reduce returns from customers in order to earn more in your modern e-commerce businesses.

1. Bartłomiej Kiermasz

   Chief Commercial Officer
   Ergonode
   

   Bartłomiej Kiermasz

   Chief Commercial Officer
   Ergonode

   

   Experienced customer experience architect and manager of IT teams. In his 17 years of experience, he has worked on both the business and technical sides of projects in international brands such as SAP, NTT Data and Citibank.

   Over 8 years he worked in SAP, inter alia as Head of CEE Customer Experience Services. At Sii, he managed a team of 50+ experts in the area of E-Commerce & Customer Experience.

   Now in Ergonode, he is responsible for the company's expansion into foreign markets, sales and customer support department, and quick scaling of the Partner Program. Bartłomiej also is responsible for creating a Professional Services Department, which will effectively support clients and Partners in effective and quick Ergonode implementations.

   A graduate of the University of Technology and the Warsaw School of Economics in the ""Effective Management and IT Governance"" field.

[PL/EN] Recommendation is the new search' - how to dramatically increase revenue and provide a unique customer experience your customers will love Description

[PL/EN] Recommendation is the new search' - how to dramatically increase revenue and provide a unique customer experience your customers will love

Main language: Polish

Recommender systems have grown exponentially in the last few years. It is top of the mind for every brand, including Amazon, although its mass adoption is just on the rise, as businesses venture into the unexplored potential of recommendations. 
Maria Parysz, an international expert in AI, gives an overview of Machine Learning trends in the retail segment, exploring the huge potential for almost any business, and provides tips on how to best utilize this momentum.

1. Maria Parysz

   CEO
   LogicAI
   

   Maria Parysz

   CEO
   LogicAI

   

   Maria is a global Data Science Community Leader and the proud creator of Kaggle Days - a technology movement in the largest community of Data Scientists in the world, with over 10 million AI experts.

   A certified Innovation Manager, Maria has shared her experience in Project Management, AI Technology, and User Experience Design for over 18 years. She previously founded and worked for numerous technology start-ups, alongside consulting for multinational companies.

   A Ph.D. researcher at DCU, Dublin, Ireland in the field of AI and technology education, Maria has a strong focus on computer science and innovation, graduating from the Warsaw School of Economics, Warsaw University of Technology and Collegium Civitas.

   Maria has been a keynote speaker at numerous events, including Google Next, Gitex and AI Everything. In her spare time, she engaged in voluntary activities to support young AI entrepreneurs.

Workshop / Room S6

[EN] Building an effective Transformation Office - from Strategy to Operations - Allegro case study Description

[EN] Building an effective Transformation Office - from Strategy to Operations - Allegro case study

Workshop conducted in English.

During the meeting, I will talk about, among other things, thoughts related to the following questions:

- Where should you start? What value sequence is worth focusing on? Which problems should you address?
- What 'types' of teams and 'characteristics' of people work best for transformational missions?
- When should you go local and when should you go globally? And can you go remote or hybrid?
- Peacetime and wartime - how do they differ from a transformation perspective?

It will be interactive and there will be time for questions and discussion. Please join us for the workshop!

1. Przemysław Kotecki

   Director of Transformation Office
   Allegro
   

   Przemysław Kotecki

   Director of Transformation Office
   Allegro

   

   Przemek is the Director of Transformation Office at Allegro. He is responsible for making sure Allegro is working on the right things, the right way - through a combination of Transformation Managers, Enterprise PMO, Agile Center of Excellence, the Integration Management Office and the Executive Team Office. Prior to joining Allegro, Przemek served as Head of Operations and Head of Project Management at Netguru, one of the fastest growing digital consulting firms in the EU.

   He further gained international experience as a Program Manager for Emerging Businesses, working in Dubai at Thomson Reuters MENA. He is also a co-founder and lecturer at the Transition Management Academy at Kozminski University and an active volunteer. Privately, he is an avid board games player, sailor and dumplings connoisseur.

Workshop / Room S7

[PL] The three most common traps in evaluating the performance of e-commerce operations Description

[PL] The three most common traps in evaluating the performance of e-commerce operations

Workshop conducted in Polish.

When optimizing e-commerce, we have access to many metrics. What are the most common pitfalls when interpreting them? Find out how to avoid them!

1. Michał Pasieka

   Chief Data Officer
   Euvic 360 e-com
   

   Michał Pasieka

   Chief Data Officer
   Euvic 360 e-com

   

   At Euvic 360 e-com, Michał is responsible for processing and analyzing data, as well as creating tools and algorithms to effectively implement remarketing activities. He is the author of several dedicated systems created for Euvic 360 e-com clients (formerly ClickAd, now Euvic Performance Group), including Property Manago, Offline Attribution Through Magic Number.
   Creator of innovative solutions for fraud detection in ad traffic, look-a-like building mechanism in RTB space or optimization of buying strategy in OpenRTB systems. He believes that automation and the right choice of technology can solve most of the pressing problems of customers.
   From 2010 to 2013, he was associated with Samsung Electronics, where he was responsible for the creation of a global corporate network file sharing system, still in operation today.

Main Stage / View Hall

[EN/PL] Accelerating Transformation with Automation Description

[EN/PL] Accelerating Transformation with Automation

Main language: English

We’re in a new world, facing macroeconomic headwinds like labor shortages, supply chain disruption, global inflation, and an energy crisis. And whatever comes next that we can’t foresee. As we navigate a new world together, digital transformation is still a top priority. It’s not going away. In fact, it’s necessary to achieve growth in a more efficient way. That’s why 91% of organizations say they need solutions that automate processes so they can do more with less.

Join this session to learn:
- The six key priorities IT executives are facing this year
- Why 80% of organizations will have hyperautomation on their roadmap this year
- How MuleSoft helped brands like Asics automate their e-commerce experience
- How to empower any team to drive growth and efficiency with automation 

1. Igor Babitsch

   Senior Account Executive
   Mulesoft
   

   Igor Babitsch

   Senior Account Executive
   Mulesoft

   

   We’re in a new world, facing macroeconomic headwinds like labor shortages, supply chain disruption, global inflation, and an energy crisis. And whatever comes next that we can’t foresee. As we navigate a new world together, digital transformation is still a top priority. It’s not going away. In fact, it’s necessary to achieve growth in a more efficient way. That’s why 91% of organizations say they need solutions that automate processes so they can do more with less.

   Join this session to learn:
   - The six key priorities IT executives are facing this year
   - Why 80% of organizations will have hyperautomation on their roadmap this year
   - How MuleSoft helped brands like Asics automate their e-commerce experience
   - How to empower any team to drive growth and efficiency with automation

[PL/EN] A Journey to Integrate Project and Product Management Description

[PL/EN] A Journey to Integrate Project and Product Management

Main language: Polish

Project management has evolved somewhat alongside product management. Many companies even set up independent siloes to cover each of these areas. Yet, the product management cycle naturally intertwines with programs and projects. That is why many organizations today combine these areas and manage them in an integrated manner. We have also recognized this at PMI by establishing close cooperation with PDMA (Product Development and Management Association).

In this presentation, I will share the conclusions from over a year of work of an international team of experts from both organizations, of which I had the pleasure to be a member. Many of our findings can be applied immediately in ongoing projects, while many might lead to profound changes in organizations. Many businesses have already taken this path and today they look at the area of product-related projects in a completely different way.

1. Grzegorz Szałajko

   Strategic Project Management Advisor
   Project Management Institute Poland Chapter
   

   Grzegorz Szałajko

   Strategic Project Management Advisor
   Project Management Institute Poland Chapter

   

   As an internationally recognized expert in the field of portfolio, program and project management, Grzegorz supports organizations in strategy development and the implementation of major strategic initiatives and transformations. His professional experience includes cooperation with both global companies & local market leaders in several industries.

   Co-author of the Global Standard for Risk Management in Portfolios, Programs and Projects published by the Project Management Institute (PMI), he is a lead editor and an architect of the global project evaluation standard Project Excellence Baseline issued by the International Project Management Association (IPMA). Grzegorz is also a contributor to multiple international standards, a founding member of the PMI Poland Chapter, a co-founder of the Wrocław Branch, and an honorary member of the Project Management Association of Nepal (PMAN).

   He is also a lecturer and author of several MBA, Executive MBA and other management programs at Aalto University Executive Education and Kozminski University.
   Co-author of the Global Standard for Risk Management in Portfolios, Programs and Projects published by Project Management Institute (PMI). Lead editor and one of the architects of the global project evaluation standard Project Excellence Baseline issued by International Project Management Association (IPMA). Contributor to several other international standards. One of the founding members of the PMI Poland Chapter and a co-founder of the Wrocław Branch. Honorary member of the Project Management Association of Nepal (PMAN).

   Lecturer and author of several MBA, Executive MBA and other management programs at Aalto University Executive Education and Kozminski University.

Coffee break

[PL/EN] Service marketplace / building a digital product Description

[PL/EN] Service marketplace / building a digital product

Main language: Polish

A technological revolution in the HR industry? It's possible! We will talk about the digitalization of recruitment processes and how to conduct recruitment in an automated way.

We will present the perspective of two sides - the companies looking for talent and the candidates themselves. How can technology bring them together?

1. Konrad Szczygieł

   Head of Marketplace
   eRecruiter
   

   Konrad Szczygieł

   Head of Marketplace
   eRecruiter

   

   Currently Head of Marketplace for eRecruiter (Grupa Pracuj), where he is responsible for creation and execution of business strategy and product development. 

Workshop / Room S6

[PL] Keeping e-commerce alive by going headless Description

[PL] Keeping e-commerce alive by going headless

Workshop conducted in Polish.

After licensing products from the Star Wars universe, no one at Lego expected that their great success would end in... a great failure of e-commerce systems. The fastest ship in the galaxy - the Millennium Falcon set, was pursued not only by the forces of the Empire, but also by hundreds of thousands of fans around the world! Instead of attacking the Death Star, the Falcon hit straight at Lego's internal IT systems... The rescue was to cut off the head of e-commerce... that is, to switch to a headless system.
During the workshop, we will consider how to anticipate and get ahead of such situations, and effectively carry out the implementation of headless solutions. We will talk about the MACH approach, which already, in this galaxy, is the basis of the most complex digital channels.
We invite you to the workshop!

1. Bartosz Kolasa

   Head of Business Development / Digital Experience & Custom Solutions
   Unity Group
   

   Bartosz Kolasa

   Head of Business Development / Digital Experience & Custom Solutions
   Unity Group

   

   Bartek is responsible for the areas of Digital Experience and Dedicated Solutions at Unity Group. He is particularly interested in solutions in MACH architecture, which reminds him of his favorite childhood game - Lego blocks.

   In projects, he often acts as a Solution Architect, designing digital solutions and recommending the best components/blocks. He has been involved in IT for more than 10 years. For as long as he can remember, he has been hunting mainly for the big elephants and clients, typically from the financial, insurance or healthcare industries.

   Privately, he owns a French bulldog and satisfies his need for competition by playing squash (Top 150 in Poland). He responds to the hedonistic side of his nature through gastronomic tourism, where he makes his travel destinations based on reviews in the Michelin guide.

2. Mateusz Skowron

   Head of Delivery / Digital Experience & Custom Solutions
   Unity Group
   

   Mateusz Skowron

   Head of Delivery / Digital Experience & Custom Solutions
   Unity Group

   

   A business and technical consultant with nearly 20 years of experience. Mateusz supports clients as both a Business Architect and Solution Architect, verifying and selecting the technologies and products suitable for business needs.

   As Head of Delivery, Mateusz is responsible for implementing projects in the areas of Digital Experience and Custom Solution. He has already carried out technical consulting for the implementation of new services LUX MED, Generali and Nestbank, among others. Other accomplishments include digital transformation projects for Multimedia Polska, Onninen, Onnibus and Archicom.

   He has previously held the roles of Project Manager, Technical Architect, and Software Developer. He enjoys new challenges, complex and complicated projects that optimize clients' business processes.

   Privately, he is a happy husband and father of three children, who between work and family still finds a moment for a 10 km sprint.

[EN] Customer Data Platform types: Data vs Engagement Description

[EN] Customer Data Platform types: Data vs Engagement

Workshop conducted in English.

The necessity for Customer Data Platforms (CDP) is becoming a must-have in the upcoming cookieless world. A proper CDP allows brands to organize their data to create valuable segments and use them across all possible channels to enhance customer engagement at much as possible.

Selecting the right CDP is the most common challenge that CMOs, CDOs and Commerce Directors are facing today! Insider’s Consultants will go through the points below:
- Data vs Engagements CDP - Which one do I need to have?
- Where do I start and how can I enable a CDP for my business?
- How can my brand get ready for the cookieless world?

Don’t miss this next-era discussion. We'll see you at the workshop!

1. Paweł Goch

   Digital Growth Manager
   Insider
   

   Paweł Goch

   Digital Growth Manager
   Insider

   

   As a Digital Growth Consultant, Pawel is responsible for advising partners on selecting technology solutions to scale sales and increase conversions across both internal and external channels. He has been involved with technology, e-commerce and SaaS products since their inception.

   He has extensive experience in implementing marketing solutions and building Marketing Automation in organizations, specifically by combining data from various sources to create a 360 customer profile and segmenting the customer base for specific areas of e-commerce.

   He has participated in the creation of communication strategies for many leading Polish e-commerce players.

   In his private life, Pawel is a kitesurfing and sailing enthusiast and an ex world vice-champion in kickboxing.

2. Ilyas Kurklu

   Partner Success Director
   Insider
   

   Ilyas Kurklu

   Partner Success Director
   Insider

   

   Ilyas Kurklu is a Partner & Shareholder, as well as the Partner Success Director for CEE & NORDICS, at Insider. He is leading the organization in customer experience strategy.
   Ilyas has more than 15 years of experience in various industries. In the last 8 years, he has been actively managing teams in Digital Marketing, Machine Learning and Artificial Intelligence, as well as e-commerce.
   A graduated from Bogazici University, Ilyas is a Certified Customer Experience Professional (CCXP), as well as a certified G-suite expert.
   He has experience in Strategic Leadership, Sales Development, Team Development, Customer Success, Proposal & SOW Development.

Workshop / Room S7

[PL] Don’t get lost in the clouds. Find out how the cloud will accelerate your business growth Description

[PL] Don’t get lost in the clouds. Find out how the cloud will accelerate your business growth

Workshop conducted in Polish.

The cloud is no longer an option. It’s now a foundation for proper functioning enterprises on competitive and difficult markets. During the workshop, we will discuss how to maximize benefits and achieve the expected business goals resulting from cloud migration. We will explore what to do so your company is not expected to losses related to the use of old technologies or mismatching with customer requirements. Currently, hardly anyone asks themselves “should I migrate?”. The more important question is “how can I do it in a simple and safe way?”. The cloud helps to significantly accelerate the process of digital transformation. Migration to the cloud does not have to be difficult. It also does not have to take a long time. Join us!

1. Lech Migdał

   EMEA Migrations Partner Solutions Architect Team Lead
   Amazon Web Services
   

   Lech Migdał

   EMEA Migrations Partner Solutions Architect Team Lead
   Amazon Web Services

   

   Lech leads the team of AWS Solutions Architects in support of APN Partners and in the delivery of migrations to AWS cloud for customers in the EMEA region. He has over 20 years of professional experience in cloud, app dev, operation and project management.

   During his career, he has worked with customers from multiple industries, including finance, automotive, health care, FMCG, gametech, media and entertainment.

2. Paweł Peryga

   Head of DevOps and Technology Consulting
   Unity Group
   

   Paweł Peryga

   Head of DevOps and Technology Consulting
   Unity Group

   

   As the Head of DevOps and Technology Consulting, Paweł is responsible for project implementation in the infrastructure field.

   He has extensive technical experience in not only infrastructure, but also in the maintenance of e-commerce projects. In particular, he has a strong focus on developing cloud implementation strategies, building organizations based in the cloud and implementing DevOps methodologies.

   Paweł has previously designed highly scalable and efficient platforms for e-commerce market leaders in Poland. As a technology consultant, he has participated in the development of corporate integration architecture strategies based on ESB platforms and API.

   In his spare time, he loves sailing and communing with nature.

[PL] Data-driven UX design - how to maximise ROI in your e-commerce platform Description

[PL] Data-driven UX design - how to maximise ROI in your e-commerce platform

Workshop conducted in Polish.

What practices should you follow when designing an e-commerce and does our intuition coincide with what the data shows us?

During the workshop, we will show many practical examples, discussing layouts from different stages of the customer's critical path. We will also talk about the non-obvious aspects of UX that result in the effectiveness of online stores, and we will use Baymard Institute’s research results!

1. Dominika Wójcik

   UX Designer
   Global4Net
   

   Dominika Wójcik

   UX Designer
   Global4Net

   

   A specialist in conducting design workshops with business. On a daily basis, she also deals with the development of the UX / UI department at Global4Net, conducting usability audits and designing interfaces.

   A graduate of Architecture at the Wrocław University of Technology, She has been dealing with the subject of design for 10 years. For 4 years, she has been involved in the design of digital interfaces, both commercially and in non-profit projects. Her experience includes managing the functioning of the UX / UI departments, as well as managing the course of the UX / UI process in e-commerce projects.

   Privately, Dominika is passionate about cooking, especially Italian cuisine, and culinary travel. In her free time, she likes to read books, especially historical ones."