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Programme Board

Piotr WrzalikManaging Parter & Head of Market Strategy Unity Group

Piotr Wrzalik

Managing Parter & Head of Market Strategy

An expert in the field of digitalization and commerce transformation, especially sales systems. He has worked for Unity Group since 1997, initially as the main programmer, and has been a shareholder since 1998 and a member of the board since 2003. In 1997, years before Amazon and Google were established, he created the first online bookstore in Poland.

He has actively participated in the implementation of numerous B2C and B2B e-commerce solutions for the company's key customers, such as Euro-Net, BRW SA, Leroy Merlin and (from the Agora Group). He is the author of numerous publications, co-author of books and a speaker at many conferences devoted to e-commerce.

Justyna TorresE-Commerce IT & E-Commerce Director Carrefour

Justyna Torres

E-Commerce IT & E-Commerce Director

Justyna is challenge oriented Head of Marketing, Digital & E-commerce with + 15 years of executive management, member of Executive Board in international retail organization (fashion; toys; grocery). Leading e-commerce & Marketing teams across Europe and Middle East with strong belief on overpassing expectations of customers is the key success. 

Strong entrepreneurial spirit and extensive experience in digital transformation, omnichannel marketing strategy, re-platforming and E-Commerce start up projects, CRM, App development and team Management. Alumni of Executive MBA HEC & Warsaw University of Technology

Robert PławiakCIDO/CTO Polpharma

Robert Pławiak


Robert Plawiak has served as CIDO/CTO at Polpharma since November 2022, and CEO of IT Shared Services at Pelion Group from 2018-2022.

A graduate of the Military University of Technology, he holds an MBA from the Warsaw School of Economics. In 2022, he graduated from Cambridge University School in Digital Disruption Transformation & Strategy. He has more than 20 years of experience in the insurance, banking, leasing, pharmaceutical and healthcare sectors in CIDO, CTO and CISO positions. He gained these by managing processes related to digitization, IT, project and program management, cyber security, IT strategy building and execution and strategy, OT and IT convergence. Robert is also active member of CIONET, PMI, ISACA, and ISSA communities.

David MaleskovitsChief Technology Officer Daniella Commercial Ltd. 

David Maleskovits

Chief Technology Officer

CTO at Daniella Commercial Ltd. since the beginning of 2021. He started his career in 2010 as a software developer at the same company, and in 2015 he became Head of IT. David has developed a unique IT strategy at the company, combining efficient and flexible in-house software development with a variety of special-purpose solutions that best meet business needs.

He has obtained an MBA this year in addition to his previous Master of Computer Science degree. His dual expertise enables strategic decision-making, aligning technological innovations with business objectives, and enhances problem-solving with a multifaceted approach.

Portret Arkadiusza Wróbla

Arkadiusz WróbelIT Director

Portret Arkadiusza Wróbla

Arkadiusz Wróbel

IT Director

Arkadiusz Wróbel, as IT Director at LPP SA and Vice President of Silky Coders, was responsible for the development, implementation, solution writing and maintenance of LPP's IT systems, including e-commerce. His area also included the PMO and a team of system analysts.

Arkadiusz Wróbel was with LPP from 2016 to 2023, initially serving as IT director and expanding the IT functional area. He consolidated IT services, creating an IT service center for LPP and foreign companies. At the company, he oversaw the implementation of the company's strategic projects such as the implementation of RFID technology, the development of the logistics network, and the development of e-commerce, among others.

His previous professional experience included working for over 10 years at Euro-net (RTV Euro AGD brand) developing systems, including managing the construction of online stores. Previously, he held the position of manager responsible for the implementation of projects on individual orders. Born in 1972, he graduated from the Automation Department at Warsaw University of Technology, completed IT Governance at the Warsaw School of Economics and is an Advanced Executive at the Harvard Business School (ICAN Institute).

Andrzej GrochowalskiCIO, Board Member Leroy Merlin

Andrzej Grochowalski

CIO, Board Member

A graduate of the AGH University of Science and Technology in Cracow, Andrzej has been involved with IT and modern technologies for more than 20 years. He is currently responsible for the IT area as a Member of the Management Board of Leroy Merlin Poland. He gained his experience as CIO at InPost Group, and in 2017-2019 he was CIO and Vice President of the Board at Tauron Group. Prior to that, he spent 10 years at BNP Paribas Bank as CIO, where he also coordinated the innovation center.

Andrzej has a track record of several major IT transformations and many successful implementation projects, including bank mergers. In 2021, he was named CDO of the Year by Forbes and Business Insider.

Aneta KazanowskaOnline Stores Director VRG S.A.

Aneta Kazanowska

Online Stores Director

Her adventure with digital marketing began 17 years ago and continues to this day. During this time she has completed many interesting e-commerce implementations, conducted successful advertising and sales campaigns and learned how to talk to customers online.

Today, as an Expert in the e-commerce industry, she not only manages some of the biggest brands in the formal fashion industry, but also shares her knowledge during trainings, conferences and interviews.