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Commerce TransformationDays 2024

12-13 September Wroclaw, Poland

One of Europe’s most in-depth conferences dedicated to the digital evolution of business returns for its 8th edition!

Organized by:

8th Edition of CTD – Coming Autumn 2024

Commerce Transformation Days (CTD) brings people across Europe together to explore the most influential and emerging digital trends to impact business. From the heart of Wroclaw – the “Silicon Valley of Poland” – CTD provides an exclusive, centralized platform for lectures, discussions, workshops and wider knowledge exchanges.

YouTube video
Speakers and
Special Guests
and Workshops

Thematic Tracks

Commerce Transformation

In the new normal, both B2B and B2C are undergoing rapid new levels of digitalization, with new technologies, processes and entire business models emerging.

Read more: Commerce Transformation

Digital Sales

With increased online shopping, the need for consistent customer experience, rapid expansion and fast adaptations are essential.

Read more: Digital Sales

Scalable Operations

With more products and more markets comes more processes. Technology can solve talent gaps and provide more efficient supply chains, catering to each market.

Read more: Scalable Operations

Data & AI

AI is becoming more common in retail and other traditional areas, but not without risks. Deep Learning and other tools, used right, can help companies improve their resilience, insights and processes.

Read more: Data & AI

IT Strategy & Architecture

With DevOps and MACH architecture, the cloud’s benefits only grow. Now, companies need to look to further security improvements and building better connections between IT & business.

Read more: IT Strategy & Architecture

Society & Organization

As web 3.0 and other digital developments change daily life, both society and organization models need to adapt to a globally-connected world.

Read more: Society & Organization


A great meeting place for people from the e‑commerce industry who are looking for inspiration, want to expand their knowledge or meet potential partners.

Marcin Schmidt
Zalando SE

Two years ago, during this event, I established business contacts that pay off to this day. What distinguishes this conference is the high level of participants' integration, with many opportunities for establishing relationships and networking.

Michał Przybysz

I've met people from a variety of industries in e-commerce and support companies. I conducted a lot of very valuable backstage talks, a lot of great ideas for doing something that does not exist in Poland... in various, surprising industry combinations.

Stefan Batory
Booksy / iTaxi

The event is attended by people from other industries, practitioners - which results in a strong exchange of experiences. Interesting thematic blocks, a lot of comfortable and pleasant space for conversations in the lobby, great networking.

Agnieszka Zamojska-Sroka

Programme Board of the 2024 Edition

Piotr WrzalikManaging Parter & Head of Market Strategy Unity Group

Programme Board

Piotr Wrzalik

Managing Parter & Head of Market Strategy

An expert in the field of digitalization and commerce transformation, especially sales systems. He has worked for Unity Group since 1997, initially as the main programmer, and has been a shareholder since 1998 and a member of the board since 2003. In 1997, years before Amazon and Google were established, he created the first online bookstore in Poland.

He has actively participated in the implementation of numerous B2C and B2B e-commerce solutions for the company's key customers, such as Euro-Net, BRW SA, Leroy Merlin and (from the Agora Group). He is the author of numerous publications, co-author of books and a speaker at many conferences devoted to e-commerce.

Justyna TorresE-Commerce IT & E-Commerce Director Carrefour

Programme Board

Justyna Torres

E-Commerce IT & E-Commerce Director

Justyna is challenge oriented Head of Marketing, Digital & E-commerce with + 15 years of executive management, member of Executive Board in international retail organization (fashion; toys; grocery). Leading e-commerce & Marketing teams across Europe and Middle East with strong belief on overpassing expectations of customers is the key success. 

Strong entrepreneurial spirit and extensive experience in digital transformation, omnichannel marketing strategy, re-platforming and E-Commerce start up projects, CRM, App development and team Management. Alumni of Executive MBA HEC & Warsaw University of Technology

Robert PławiakCIDO/CTO Polpharma

Programme Board

Robert Pławiak


Robert Plawiak has served as CIDO/CTO at Polpharma since November 2022, and CEO of IT Shared Services at Pelion Group from 2018-2022.

A graduate of the Military University of Technology, he holds an MBA from the Warsaw School of Economics. In 2022, he graduated from Cambridge University School in Digital Disruption Transformation & Strategy. He has more than 20 years of experience in the insurance, banking, leasing, pharmaceutical and healthcare sectors in CIDO, CTO and CISO positions. He gained these by managing processes related to digitization, IT, project and program management, cyber security, IT strategy building and execution and strategy, OT and IT convergence. Robert is also active member of CIONET, PMI, ISACA, and ISSA communities.

David MaleskovitsChief Technology Officer Daniella Commercial Ltd. 

Programme Board

David Maleskovits

Chief Technology Officer

CTO at Daniella Commercial Ltd. since the beginning of 2021. He started his career in 2010 as a software developer at the same company, and in 2015 he became Head of IT. David has developed a unique IT strategy at the company, combining efficient and flexible in-house software development with a variety of special-purpose solutions that best meet business needs.

He has obtained an MBA this year in addition to his previous Master of Computer Science degree. His dual expertise enables strategic decision-making, aligning technological innovations with business objectives, and enhances problem-solving with a multifaceted approach.

Portret Arkadiusza Wróbla

Arkadiusz WróbelIT Director

Programme Board
Portret Arkadiusza Wróbla

Arkadiusz Wróbel

IT Director

Arkadiusz Wróbel, as IT Director at LPP SA and Vice President of Silky Coders, was responsible for the development, implementation, solution writing and maintenance of LPP's IT systems, including e-commerce. His area also included the PMO and a team of system analysts.

Arkadiusz Wróbel was with LPP from 2016 to 2023, initially serving as IT director and expanding the IT functional area. He consolidated IT services, creating an IT service center for LPP and foreign companies. At the company, he oversaw the implementation of the company's strategic projects such as the implementation of RFID technology, the development of the logistics network, and the development of e-commerce, among others.

His previous professional experience included working for over 10 years at Euro-net (RTV Euro AGD brand) developing systems, including managing the construction of online stores. Previously, he held the position of manager responsible for the implementation of projects on individual orders. Born in 1972, he graduated from the Automation Department at Warsaw University of Technology, completed IT Governance at the Warsaw School of Economics and is an Advanced Executive at the Harvard Business School (ICAN Institute).

Andrzej GrochowalskiCIO, Board Member Leroy Merlin

Programme Board

Andrzej Grochowalski

CIO, Board Member

A graduate of the AGH University of Science and Technology in Cracow, Andrzej has been involved with IT and modern technologies for more than 20 years. He is currently responsible for the IT area as a Member of the Management Board of Leroy Merlin Poland. He gained his experience as CIO at InPost Group, and in 2017-2019 he was CIO and Vice President of the Board at Tauron Group. Prior to that, he spent 10 years at BNP Paribas Bank as CIO, where he also coordinated the innovation center.

Andrzej has a track record of several major IT transformations and many successful implementation projects, including bank mergers. In 2021, he was named CDO of the Year by Forbes and Business Insider.

Aneta KazanowskaOnline Stores Director VRG S.A.

Programme Board

Aneta Kazanowska

Online Stores Director

Her adventure with digital marketing began 17 years ago and continues to this day. During this time she has completed many interesting e-commerce implementations, conducted successful advertising and sales campaigns and learned how to talk to customers online.

Today, as an Expert in the e-commerce industry, she not only manages some of the biggest brands in the formal fashion industry, but also shares her knowledge during trainings, conferences and interviews.

Speakers from the Previous Edition


Paweł MotylAuthor, Speaker, Consultant

’22 Speakers

Paweł Motyl

Author, Speaker, Consultant

Author of bestsellers Schrödinger's World and Labyrinth, Pawel is one of Europe’s top experts on leadership and decision-making.

He is also the first Pole to be recognized on the TOP30 Global Gurus list for both his success in supporting fast-growing companies (no.5) and modelling organizational culture (no.16). Alongside his success as an author, he has advised numerous leading companies across Europe, North America and Asia, conducting workshops and other trainings for business owners and top level managers.

Previously, Pawel worked at the Hay Group consulting firm for 8 years, leading the CEE diagnostics consulting team. He later joined executive search firm SpenglerFox and served as CEO of the ICAN Institute between 2007 and 2014.

Anna Bogdańska Digital Development DirectorRTV EURO AGD

’22 Speakers

Anna Bogdańska

Digital Development Director

A manager with extensive experience in FMCG, e-commerce, media and retail industries. For 15 years, she has been combining business competencies with the implementation and use of modern information technologies in B2C, especially in the area of omnichannel sales, marketing and customer relationship management.

A graduate of the Warsaw School of Economics and the French Institute of Management, she successfully managed a large e-commerce company. Currently, she is responsible for the digital development of the RTV EURO AGD retail chain – and one of the largest e-commerce stores in Poland.

Jacek JaworskiDigital Experience Director & Digital Transformation LeadUPC Polska

’22 Speakers

Jacek Jaworski

Digital Experience Director & Digital Transformation Lead

As the Digital Experience Director for UPC Polska, Jacek oversees the digital transformation focused on customer experience enhancement through digitization & automation.

With more 10 years’ experience, Jacek has helped grow businesses through digital channels and through both the use of technology and ensuring the right oranizational capabilities are present. By merging technology and business together, Jacek has been a key driver for digital change in many companies. His previous roles include E-commerce Director for the Polish operations of Tchibo and Online Sales Director for Orange Poland.

Jacek sees digital transformation through the context of three elements: customer experience, data management and software development. He is also passionate about how technology impacts us at global and societal level and as individual human beings. My interests cover neuroscience, behavioural sciences, cross-cultural and social psychology, artificial intelligence and mindfulness.

Izabela FrankeVice Director, Digital Ecosystems PWC Poland

’22 Speakers

Izabela Franke

Vice Director, Digital Ecosystems

An expert in Customer Experience and technologies supporting customer relationship management.

Izabela helps clients in digital transformation processes, especially in areas that connect directly with the consumer, namely sales, marketing and customer service. She always takes into account the business, technology and experience building aspects of customers and employees, believing that data and technology must be supported by sociological and psychological knowledge to deliver true value.

She has implemented projects for companies in the FMCG, financial, fuel, transportation and media industries, gaining experience in the likes of Agora, Benefit Systems, Atos and PwC Poland.

The author of numerous publications in the area of customer experience building and data-driven marketing, such as the E-business Bible, Izabela is also a lecturer of postgraduate studies at the University of Lodz on the subject of e-commerce.

Marcin WinklerGeneral Manager CEE, SE, BeneluxBreuninger

’22 Speakers

Marcin Winkler

General Manager CEE, SE, Benelux

Marcin is responsible for business development in the CEE region for the Breuninger chain of department stores, which sells luxury brands online in both the DACH and Polish markets.

With over 20 years of experience, Marcin has worked with corporations and startups alike, designing and implementing digitalization strategies to enable growth for companies in industries such as retail, telecommunications, fashion, banking, media and FMCG.

He has been a Board Member for many companies, as well as Digital Director for Avon Cosmetics Poland and mobile network Play. Similarly, he helped successfully develop the AZA Group of Polish e-commerce stores.

Marcin is a MBA graduate of the University of Chicago Booth School of Business and a graduate of the Warsaw School of Economics.

Mateusz Kuczmiński Country Sales ManagerPrefixbox

’22 Speakers

Mateusz Kuczmiński 

Country Sales Manager

An expert in helping e-commerce and retailers maximize their online revenue, Mateusz is the Country Sales Manager for Poland at Prefixbox. With more than 6 years’ experience in logistics and search optimization, he has a holistic understanding of e-commerce business challenges, from the first touch points to product delivery.

With Prefixbox, Mateusz uses his knowledge to help online retailers to increase conversion rates while improving their site search solutions.

In his spare time, he enjoys cooking and the great outdoors.

Justyna TorresE-commerce & Customer Excellence DirectorCarrefour Italia

’22 Speakers

Justyna Torres

E-commerce & Customer Excellence Director

Justyna is challenge oriented Head of Marketing, Digital & E-commerce with + 15 years of executive management, member of Executive Board in international retail organization (fashion; toys; grocery). Leading eCommerce & Marketing teams across Europe and Middle East with strong belief on overpassing expectations of customers is the key success. 

Strong entrepreneurial spirit and extensive experience in digital transformation, omnichannel marketing strategy, re-platforming and E-commerce start up projects, CRM, App development and team Management. Alumni of Executive MBA HEC & Warsaw University of Technology.

Przemysław KoteckiDirector of Transformation OfficeAllegro

’22 Speakers

Przemysław Kotecki

Director of Transformation Office

Przemek is the Director of Transformation Office at Allegro. He is responsible for making sure Allegro is working on the right things, the right way - through a combination of Transformation Managers, Enterprise PMO, Agile Center of Excellence, the Integration Management Office and the Executive Team Office. Prior to joining Allegro, Przemek served as Head of Operations and Head of Project Management at Netguru, one of the fastest growing digital consulting firms in the EU.

He further gained international experience as a Program Manager for Emerging Businesses, working in Dubai at Thomson Reuters MENA. He is also a co-founder and lecturer at the Transition Management Academy at Kozminski University and an active volunteer. Privately, he is an avid board games player, sailor and dumplings connoisseur.

Katarzyna Manios Senior ConsultantUnity Group

’22 Speakers

Katarzyna Manios 

Senior Consultant

"A consulting specialist in the building of sales, loyalty programs, and communication and marketing strategies.

She draws on her many years of experience as a manager, where she was previously responsible for the development and implementation of customer-centric digital strategies for the retail sector. She has creased strategies for brands such as Douglas, Świat Książki and Mediq. Among others, she has also adviced Synevo, Boiron, Siniat.

A graduate of the ICAN Institute’s Strategic Leadership AcademyTM (2018) and Koźmiński University’s MBA program (2004), Kasia is also a UX graduate of SWPS (2014) and a DIMAQ Professional Certified Business Coach. She is also a frequent academic lecturer.

She is passionate about pro-environmental solutions in both business and everyday life. Privately, she likes to spend time in her garden, with her family or being active.

Robin MüllerTech-Advisor & Business AngelRMR Ventures & Consulting

’22 Speakers

Robin Müller

Tech-Advisor & Business Angel

CTO at Tagesspiegel from 2018-2022, Robin drove digital transformation in all areas of the business, which currently has over 15 million online users per month.

Previously, he has held similar CTO roles since 2011, typically within the e-commerce area. He co-founded the fashion company Lesara and helped scale it to over 100 million EUR in revenue. He was responsible for the product and development of the online shop, mobile apps, logistics systems and BI and data science departments as well as the copywriting and graphics department.

In his spare time, Robin also advises startups and conducts technology due-dilligence processes for various venture capital funds.

Lauri HelkeCEO & Co-FounderOnniBus

’22 Speakers

Lauri Helke

CEO & Co-Founder

Lauri is the CEO and co-founder of, a leading intercity coach brand in Finland. Prior to, Lauri worked as the senior planner at Tampere City Transport and as the Head of Planning for the commuter services of Finnish Railways (VR). He holds a Master's Degree in Engineering from the Tampere University of Technology.

Dominik JanesHead of Business DevelopmentUnity Group

’22 Speakers

Dominik Janes

Head of Business Development

Creative and effective leader with over 25 years’ experience in delivering global digital transformation projects, Dominik is actively involved in shaping Unity Group’s strategy as both an investor and a hands-on Managing Partner.

His genuine international perspective, gained while working in the UK, US, Switzerland and Poland allows him to enable businesses to realize their global ambitions and reach full potential. His entrepreneurial spirit is combined with passions for people development, coaching and team building.

Previously, he has held key positions in several international banks, such as ABN AMRO and Royal Bank of Scotland / NatWest , alongside various leadership roles within Swiss Re.

A graduate with an MSc in Electronics and a PhD in Artificial Intelligence, Dominik is a strategist and change catalyst; he knows the right organizational culture translates into massive competitive advantages.

Artur PiekarczykCEOONe B2B

’22 Speakers

Artur Piekarczyk


For over 25 years, Artur has been guiding companies through the digital transformation process by making entrepreneurs aware of the need for change. He has over 50 projects to his credit, including 5 global projects. He led one of the largest distributors of electrotechnical materials in Poland through the change of the traditional business model to a hybrid distributor model. Artur is also a board member of numerous listed companies and trading companies.

A graduate of the Leon Koźmiński Academy, University of Bradford and ICAN Institute, Artur has he gained knowledge about building and managing a business, alongside the managerial skills useful for team management. He applies all his knowledge and experience in ONe - a complex e-commerce system designed for B2B trade.

Alan AndersonTransformation Strategy

’22 Speakers

Alan Anderson

Transformation Strategy Director

As the Transformation Strategy Director for, Alan works closely with clients and partners to provide innovative and scalable solutions. He focuses on the transition from monolithic platforms to composable architecture, alongside the successful data and integration strategies necessary to make them successful.

In his 17 years of experience, he has worked on both the business and technical side of end-to-end projects, across sectors such as retail, FMCG, tourism and transportation. This also includes a leading Front Office Architecture and Applications role at PwC.

Alan is an advocate for data driven decisioning and how composable architectures, combined with ‘format free’ content, can build more customer and employee centric solutions to accelerate organizational innovation.

Mariusz NowakE-commerce & Omnichannel Strategy DirectorBlack Red White

’22 Speakers

Mariusz Nowak

E-commerce & Omnichannel Strategy Director

Responsible both the development of e-commerce and wider omnichannel strategy at Black Red White since 2016, Mariusz has 11 years of experience within the e-commerce sector.

He has worked in many managerial positions and has led many successful projects in the retail area. Most notably, he was the e-commerce manager for Tesco Poland after implementing grocery home shopping and other improvements as a project manager. He was also a project manager of the implementation of one of the first e-grocery services on the Polish market, and then as a manager of this sales channel.

Mateusz BąskaConsulting Team LeaderUnity Group

’22 Speakers

Mateusz Bąska

Consulting Team Leader

A digital transformation consultant, Mateusz helps clients achieve a sustainable competitive advantage by co-creating digital strategies based on modern IT architecture.

In his work, he draws on experience from various industries, which allows him to introduce unusual solutions to meet clients' needs. His experience includes the strategic development of transformation roadmaps, digital customer experiences, streamlining operations, big data, and technology and people transformation for clients in the automotive, transportation, retail, industrial and services industries.

A Doctoral student and lecturer at the University of Economics in Wroclaw, his private passions include wind and water sports and gardening.

Christoph VierbauchHead of E-CommerceLIBRO & PAGRO DISKONT

’22 Speakers

Christoph Vierbauch

Head of E-Commerce

Christoph is responsible for the e-commerce operations of two Austrian retail brands – LIBRO and PAGRO DISKONT – within the MTH Retail Group.

Previously, he had an extensive experience overseeing international operations and senior management roles within the MediaMarktSaturn group, as consulting roles at both Process Management Consulting GmbH and Accenture.

With over 10 years of experience, Christoph has worked across all areas of digital commerce.

Paweł WojciechowskiBusiness Development ManagerFortinet

’22 Speakers

Paweł Wojciechowski

Business Development Manager

Paweł has been involved in the IT industry for over 25 years. He gained experience working for the likes of Hewlett-Packard, EMC and Symanetic. Previously, he has been responsible for business development in Poland, Austria, the Czech Republic, Slovakia and the Baltic States.

A graduate of the Warsaw University of Technology, University of Bristol and the MBA program at the Business School of the Warsaw University of Technology, Paweł currently acts as a Business Development Manager at Fortinet.

Bartłomiej Machnik Partner Development ManagerAmazon Web Services

’22 Speakers

Bartłomiej Machnik

Partner Development Manager

As a Partner Development Manager at Amazon Web Services, Bartek is responsible for cooperation with AWS partner companies. He has been associated with the IT industry for 20+ years, with previous experience working in the sales and product marketing departments of IBM, Microsoft and Oracle, gaining experience in a variety of IT enterprise solutions – from hardware and software to cloud technologies.

A passionate advocate of both modern consumer and business technology, Bartek also enjoys contemporary history and popular science topics.

Paweł Peryga Head of DevOps and Technology ConsultingUnity Group

’22 Speakers

Paweł Peryga

Head of DevOps and Technology Consulting

As the Head of DevOps and Technology Consulting, Paweł is responsible for project implementation in the infrastructure field.

He has extensive technical experience in not only infrastructure, but also in the maintenance of e-commerce projects. In particular, he has a strong focus on developing cloud implementation strategies, building organizations based in the cloud and implementing DevOps methodologies.

Paweł has previously designed highly scalable and efficient platforms for e-commerce market leaders in Poland. As a technology consultant, he has participated in the development of corporate integration architecture strategies based on ESB platforms and API.

In his spare time, he loves sailing and communing with nature.

Lech MigdałEMEA Migrations Partner Solutions Architect Team LeadAmazon Web Services

’22 Speakers

Lech Migdał

EMEA Migrations Partner Solutions Architect Team Lead

Lech leads the team of AWS Solutions Architects in support of APN Partners and in the delivery of migrations to AWS cloud for customers in the EMEA region. He has over 20 years of professional experience in cloud, app dev, operation and project management.

During his career, he has worked with customers from multiple industries, including finance, automotive, health care, FMCG, gametech, media and entertainment.

Oliver ProthmannPresidentBundesverband Onlinehandel e.V. / German Federation of Online Trade

’22 Speakers

Oliver Prothmann


As association president, Oliver represents medium-sized multichannel retailers in Germany and the wider European area.

In 2018, Oliver also launched the PANDA.BLACK platform in cooperation with BVOH, connecting German brands and retailers directly with Chinese B2C marketplaces. Chinese consumers receive German quality products with guaranteed authenticity and a high level of customer service.

With 20+ years of experience, Oliver has been intensely involved in various eBusinesses and e-commerce stores, including LandesBank Berlin, T-Online, eBay and PayPal.

In 2017, he published the book “Marketplaces across the World” featuring the first global ranking of online marketplaces. He is also a commercial judge at the Berlin Regional Court and a visiting professor at the Shandong Foreign Trade Vocational College (SFTC) in Qingdao, China. Together with his wife, he is the founder of a social business in Nepal focused on empowering women with work and education.

Dominika WójcikUX DesignerGlobal4Net

’22 Speakers

Dominika Wójcik

UX Designer

A specialist in conducting design workshops with business. On a daily basis, she also deals with the development of the UX / UI department at Global4Net, conducting usability audits and designing interfaces.

A graduate of Architecture at the Wrocław University of Technology, She has been dealing with the subject of design for 10 years. For 4 years, she has been involved in the design of digital interfaces, both commercially and in non-profit projects. Her experience includes managing the functioning of the UX / UI departments, as well as managing the course of the UX / UI process in e-commerce projects.

Privately, Dominika is passionate about cooking, especially Italian cuisine, and culinary travel. In her free time, she likes to read books, especially historical ones.

Michał PrzybyszChief Digital OfficerSuper-Pharm

’22 Speakers

Michał Przybysz

Chief Digital Officer

For the past several years, he has been responsible for creating e-commerce and omnichannel solutions at major retail chains, including Leroy Merlin, Media Markt, IKEA and Gemini pharmacies.

At IKEA, he also previously managed customer experience and customer service across the chain in Poland. Currently Chief Digital Officer at Super-Pharm, Michał is passionate about the challenges of making a difference, especially in the area of multi-channel sales and digital transformation.

Grzegorz SzałajkoStrategic Project Management AdvisorProject Management Institute Poland Chapter

’22 Speakers

Grzegorz Szałajko

Strategic Project Management Advisor

As an internationally recognized expert in the field of portfolio, program and project management, Grzegorz supports organizations in strategy development and the implementation of major strategic initiatives and transformations. His professional experience includes cooperation with both global companies & local market leaders in several industries.

Co-author of the Global Standard for Risk Management in Portfolios, Programs and Projects published by the Project Management Institute (PMI), he is a lead editor and an architect of the global project evaluation standard Project Excellence Baseline issued by the International Project Management Association (IPMA). Grzegorz is also a contributor to multiple international standards, a founding member of the PMI Poland Chapter, a co-founder of the Wrocław Branch, and an honorary member of the Project Management Association of Nepal (PMAN).

He is also a lecturer and author of several MBA, Executive MBA and other management programs at Aalto University Executive Education and Kozminski University.

Bartosz KolasaHead of Business Development / Digital ExperienceUnity Group

’22 Speakers

Bartosz Kolasa

Head of Business Development / Digital Experience

Bartek is responsible for the areas of Digital Experience and Dedicated Solutions at Unity Group. He is particularly interested in solutions in MACH architecture, which reminds him of his favorite childhood game - Lego blocks.

In projects, he often acts as a Solution Architect, designing digital solutions and recommending the best components/blocks. He has been involved in IT for more than 10 years. For as long as he can remember, he has been hunting mainly for the big elephants and clients, typically from the financial, insurance or healthcare industries.

Privately, he owns a French bulldog and satisfies his need for competition by playing squash (Top 150 in Poland). He responds to the hedonistic side of his nature through gastronomic tourism, where he makes his travel destinations based on reviews in the Michelin guide.

Mateusz SkowronHead of Delivery / Digital Experience & Custom SolutionsUnity Group

’22 Speakers

Mateusz Skowron

Head of Delivery / Digital Experience & Custom Solutions

A business and technical consultant with nearly 20 years of experience. Mateusz suppoerts clients as both a Business Architect and Solution Architect, verifying and selecting the technologies and products suitable for business needs.

As Head of Delivery, Mateusz is responsible for implementing projects in the areas of Digital Experience and Custom Solution. He has already carried out technical consulting for the implementation of new services LUX MED, Generali and Nestbank, among others. Other accomplishments include digital transformation projects for Multimedia Polska, Onninen, Onnibus and Archicom.

He has previously held the roles of Project Manager, Technical Architect, and Software Developer. He enjoys new challenges, complex and complicated projects that optimize clients' business processes.

Privately, he is a happy husband and father of three children, who between work and family still finds a moment for a 10 km sprint.

Maria ParyszCEOLogicAI

’22 Speakers

Maria Parysz


Maria is a global Data Science Community Leader and the proud creator of Kaggle Days - a technology movement in the largest community of Data Scientists in the world, with over 10 million AI experts.

A certified Innovation Manager, Maria has shared her experience in Project Management, AI Technology, and User Experience Design for over 18 years. She previously founded and worked for numerous technology start-ups, alongside consulting for multinational companies.

A Ph.D. researcher at DCU, Dublin, Ireland in the field of AI and technology education, Maria has a strong focus on computer science and innovation, graduating from the Warsaw School of Economics, Warsaw University of Technology and Collegium Civitas.

Maria has been a keynote speaker at numerous events, including Google Next, Gitex and AI Everything. In her spare time, she engaged in voluntary activities to support young AI entrepreneurs.

Paweł GochDigital Growth ManagerInsider

’22 Speakers

Paweł Goch

Digital Growth Manager

As a Digital Growth Consultant, Pawel is responsible for advising partners on selecting technology solutions to scale sales and increase conversions across both internal and external channels. He has been involved with technology, e-commerce and SaaS products since their inception.

He has extensive experience in implementing marketing solutions and building Marketing Automation in organizations, specifically by combining data from various sources to create a 360 customer profile and segmenting the customer base for specific areas of

He has participated in the creation of communication strategies for many leading Polish e-commerce players.

In his private life, Pawel is a kitesurfing and sailing enthusiast and an ex world vice-champion in kickboxing.

Magdalena Teterko-WalczakBusiness Influencer, Inspirational Professional Speaker

’22 Speakers

Magdalena Teterko-Walczak

Business Influencer, Inspirational Professional Speaker

A geneticist, business coach and Pharmaceutical market leader, Magda has over 16 years of experience in Big Pharma, 13 years of which were in management positions. She is a provenly effective brand creator, successfully launching drugs that continue to bring huge profits to their companies to this day.

She is skilled in building teams and leading via passion and values based on her proprietary Decalogue of Business Happiness.

Magda is the creator and CEO of ‘BEZ ETATU’®, a business trend of the future based on the strongest economic, market and high tech trends, and the Emotelling® communication method, helping businesses become more attractive through the use of emotional dressing.

She is also member of the Association of Professional Speakers, a columnist, podcaster and TV expert. Over the last 5+ years, she has expanded her business network, teaching networkers and influencers.

Szymon OwsianowskiCEO / Trade & Logistics ConsultantOMM Business Technology

’22 Speakers

Szymon Owsianowski

CEO / Trade & Logistics Consultant

An experienced logistics professional with extensive knowledge in the areas of sales, warehousing and retail, especially in the B2C area.

Since 2015, as part of OMM Business Technology, he has been involved in the development of WMFlower, a WMS product for warehouse automation. Szymon is involved in the implementation of automated warehouses, optimization of warehouse and forklift traffic, and the integration of SAP and WMFlower systems with warehouse automation.

Previously, he has served as both an IT Director & Logistics Director, repeatedly participating in implementation projects for large companies. This has included the implementation of both SAP and WMFlower systems.

Many of Szymon's projects involved organizing business processes, modeling their flow and defining customer needs for SCM, POS, e-commerce warehouse organization and automation systems.

Szymon has lectured at the University of Szczecin on subjects related to business IT tools.

Paulina WalkowiakCEO &

’22 Speakers

Paulina Walkowiak

CEO & co-founder

Paulina Walkowiak is the co-founder and CEO of, an app that helps eliminate sales-blocking problems in e-commerce.

Paulina’s the only specialist in the analysis of behavior patterns in CEE. She helps companies translate knowledge about users into specific business decisions. Paulina supports companies in building a data-driven culture and conducts user behaviour audits as a starting point for building market advantage in products. She’s the author of product analytics workshops “Data-driven design”, speaker at TEDx, and academic lecturer.

Paulina has been featured twice in the Strong Women in IT 2019 and 2021 reports. In 2021, she and her husband receive a polish award for 50 Most Creative People in Business. One of Brief magazine’s 50 Creatives in Business. As a mom of two, she proudly calls herself Mompreneur.

Ilyas Kurklu Partner Success DirectorInsider

’22 Speakers

Ilyas Kurklu

Partner Success Director

Ilyas Kurklu is a Partner & Shareholder, as well as the Partner Success Director for CEE & NORDICS, at Insider. He is leading the organization in customer experience strategy.
Ilyas has more than 15 years of experience in various industries. In the last 8 years, he has been actively managing teams in Digital Marketing, Machine Learning and Artificial Intelligence, as well as e-commerce.
A graduated from Bogazici University, Ilyas is a Certified Customer Experience Professional (CCXP), as well as a certified G-suite expert.
He has experience in Strategic Leadership, Sales Development, Team Development, Customer Success, Proposal & SOW Development.

Bartłomiej KiermaszChief Commercial OfficerErgonode

’22 Speakers

Bartłomiej Kiermasz

Chief Commercial Officer

Experienced customer experience architect and manager of IT teams. In his 18 years of experience, he has worked on both the business and technical sides of projects in international brands such as SAP, NTT DATA and SII.

Over 8 years he worked in SAP, as Principal Consultant and as Head of CEE Customer Experience Services. At SII, he managed a team of 50+ experts in the area of E-Commerce & Customer Experience.

Now in Ergonode, he is responsible for the company's expansion into foreign markets, sales and customer support department, and quick scaling of the Partner Program. Bartłomiej also is responsible for creating a Professional Services Department, which will effectively support clients and Partners in effective and quick Ergonode implementations.

A graduate of the University of Technology and the Warsaw School of Economics in the "Effective Management and IT Governance" field.

Michał PasiekaChief Data Officer Euvic 360 e-com

’22 Speakers

Michał Pasieka

Chief Data Officer

At Euvic 360 e-com, Michał is responsible for processing and analyzing data, as well as creating tools and algorithms to effectively implement remarketing activities. He is the author of several dedicated systems created for Euvic 360 e-com clients (formerly ClickAd, now Euvic Performance Group), including Property Manago, Offline Attribution Through Magic Number.

Creator of innovative solutions for fraud detection in ad traffic, look-a-like building mechanism in RTB space or optimization of buying strategy in OpenRTB systems. He believes that automation and the right choice of technology can solve most of the pressing problems of customers.

From 2010 to 2013, he was associated with Samsung Electronics, where he was responsible for the creation of a global corporate network file sharing system, still in operation today.

Igor BabitschSenior Account ExecutiveMulesoft

’22 Speakers

Igor Babitsch

Senior Account Executive

Igor Babitsch brings his expertise to help companies across all industries to reshape their business models and unlock sustainable value via digital transformation.

His goal is to constantly drive MuleSoft's global sales organization to higher levels of performance. Winning requires a system, process, and metrics mindset. He enjoys constant evolution. It’s all about creativity, the continual learning of what works best, and being willing to change quickly to more efficient and effective tools and techniques.

He combines this with his life motto: "If you can't explain it simple, you don't understand it well enough" - Albert Einstein

Application and Data Integration, Process Automation, Business Process Management, API Management, Event Processing, Data Management, Data Analytics and Technology Management

Krzysztof NitschVice-presidentMarketing Investment Group

’22 Speakers

Krzysztof Nitsch


As vice-president at Marketing Investment Group, Krzysztof oversees one of CEE's leading sportstyle fashion retailers, operating over 400 stores under the JD, sizeer, and 50style brands in an omnichannel model.

Krzysztof is responsible for overall operations management, logistics, IT, e-commerce, marketing and business process optimization. He draws knowledge from his 20 years' experience in the retail business, focusing on business process and organization structure excellence, multichanneling and customer oriented operations.

Piotr WrzalikManaging Partner & Head of Market StrategyUnity Group

’22 Speakers

Piotr Wrzalik

Managing Partner & Head of Market Strategy

An expert in the field of digitalization and commerce transformation, especially sales systems. He has worked for Unity Group since 1997, initially as the main programmer, and has been a shareholder since 1998 and a member of the board since 2003. In 1997, years before Amazon and Google were established, he created the first online bookstore in Poland.

He has actively participated in the implementation of numerous B2C and B2B e-commerce solutions for the company's key customers, such as Euro-Net, BRW SA, Leroy Merlin and (from the Agora Group). He is the author of numerous publications, co-author of books and a speaker at many conferences devoted to e-commerce.

Grzegorz Rudno-RudzińskiManaging PartnerUnity Group

’22 Speakers

Grzegorz Rudno-Rudziński

Managing Partner

An entrepreneur and social activist. For more than 20 years he has been helping organisations to develop on the basis of IT technologies. Between 2013 and 2016, he was the President of the Management Board and currently the managing partner of Unity Group. He focuses on the development of the company's activities on the domestic market. He has actively cooperated in the development of e-commerce with companies such as EURO RTV AGD, Polski Bus, Onnibus, Euroterm and in the digitisation of sales processes in Volkswagen Group Polska. An expert and innovator in the field of digital transformation, business development and innovation development methodologies. Founder and member of the supervisory board at - the first B2B platform for online and traditional sales available in the subscription model. He regularly shares his knowledge during seminars and conferences. A graduate of Wrocław University of Technology, Glasgow Caledonian University and ICAN Strategic Leadership Academy.

Jens DollenbacherPrincipal Solution EngineerMulesoft

’22 Speakers

Jens Dollenbacher

Principal Solution Engineer

An experienced Solutions Engineer with a demonstrated history of working in the computer software industry.

Strong engineering professional, Jens is skilled in API management, integration, DevOps, sSoftware as a Service (SaaS), and pre-sales.

Marek PrudelE-commerce

’22 Speakers

Marek Prudel

E-commerce Director

Marek has been associated with e-commerce for over 12 years. He is one of the founders of - Poland's largest online 6-a-side soccer competition - and a speaker at ShopCamps, eCommerce Congress, EastBiz, and E-commerce Directors Congress. He is also a juror for "Ekomers" and an contributing expert author for the "E-commerce Manager" book.

Since 2010, he has overseen and managed all areas of's e-commerce, coordinating strategic projects such as "DHL23" - shipping by 23:00 with next day delivery. Marek is also resposibe for the marketing and technological development of online stores.

Michał KrowińskiCo-founder & COOLISEK.APP

’22 Speakers

Michał Krowiński

Co-founder & COO

Michał has advised Europe's largest retailers as an advisor to Bain and Company and also introduced to Poland.
Michał is the co-founder of LISEK.APP, which is a new kind of store that allows daily shopping with delivery in as little as 10 minutes.

Adrian HrehorowiczCTOONe

’22 Speakers

Adrian Hrehorowicz


Adrian has been in the e-commerce world for more than 13 years: from the idea to the building process, from creating new solutions to implementing and scaling them.

He was part of projects such as and, which eventually became pioneers in their respective niches. A proponent of implementing projects in agile methodologies, where the goal is to deliver business benefits in the shortest possible time.

At ONe, he is responsible for technology in the broadest sense, supervising development teams and working with implementation partners.

Konrad SzczygiełHead of MarketplaceeRecruiter / Grupa Pracuj

’22 Speakers

Konrad Szczygieł

Head of Marketplace

Currently Head of Marketplace for eRecruiter (Grupa Pracuj), where he is responsible for creation and execution of business strategy and product development. 

Associated with business development in the SaaS model since the age of 16, when he founded his first start-up, Co-founder of - a platform for managing tennis and squash facilities, the leader in its category, operating in a SaaS model. Konrad is also a finalist of the international competition Google Online Marketing Challenge, where he took 1st place in Poland (TOP 30 teams in the world).

After hours, a fan of Lego blocks - as he says, they shaped his approach to business building.

Partners from the 7th CTD Edition

Strategic Partner

Gold Partners

Silver Partners

Workshop Partners

Banquet Partner

Institutional Partners

Honorary Patronage

Media partners

A Venue with a View

Welcome to Concordia Design

Concordia Design, minutes from the city centre, is found in one of Wroclaw’s most scenic corners. Designed by Dutch Architects MVRDV and winners of ArchDaily’s international “Building Of The Year Award”, we invite you to join us on Slowdowa Island!


Past editions


The very first CDE (Congress of E-Commerce Directors) saw 90 guests and speakers attend in Krakow – including partners from Raben, Oracle and payU.


CDE returned for a second successful year. This time, 110 guests and speakers attended, including partners from, Freshmail, Przelewy24 and Raben.


130 individuals attended the 3rd edition of CDE, once more in Krakow. Key partners included Dotpay, Poczta Polska, Trusted Shops, Data Space and


Moving to Wroclaw, the 4th edition of CDE includes 150 guests and speakers, including partners from Przelewy24, Raben, Emarsys, Sente, EmailLabs and Quarticon


Once more in Krakow, CDE’s 5th edition is attended by over 150 guests and speakers, with partners from Przelewy24, Raben and payU.


Rebranding as Commerce Transformation Days, the 6th event in Krakow has over 150 attendees, with partners from ICAN and MIT Sloan Management Review.


The 7th edition returns CTD to Wroclaw - with an updated format and our most dynamic, engaging event yet. Speakers came from companies such as Carrefour, Allegro and eRecruiter.

Top Brands on Past Editions