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Commerce TransformationDays 2022

22-23 September 2022 Wroclaw, Poland + Online

One of Europe’s most in-depth conferences dedicated to the digital evolution of business returns for its 7th edition!

The 7th Edition of CTD

Commerce Transformation Days (CTD) brings people across Europe together to explore the most influential and emerging digital trends to impact business

From the heart of Wroclaw – the “Silicon Valley of Poland” – CTD provides an exclusive, centralized platform for lectures, discussions, workshops and wider knowledge exchanges. Available online & offline as a hybrid event, CTD brings digital business leaders from around the world. Executives, investors and partners alike have the unique opportunity to reach the global commerce community.

2
Days
7th
Edition
20+
Speakers and Special Guests
30+
Panels and Workshops
6
Thematic Tracks

Thematic Tracks

Commerce Transformation

In the new normal, both B2B and B2C are undergoing rapid new levels of digitalization, with new technologies, processes and entire business models emerging.

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Digital Sales

With increased online shopping, the need for consistent customer experience, rapid expansion and fast adaptations are essential.

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Scalable Operations

With more products and more markets comes more processes. Technology can solve talent gaps and provide more efficient supply chains, catering to each market.

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Data & Artificial Intelligence

AI is becoming more common in retail and other traditional areas, but not without risks. Deep Learning and other tools, used right, can help companies improve their resilience, insights and processes.

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Cloud & Cybersecurity

With DevOps and MACH architecture, the cloud’s benefits only grow. Now, companies need to look to further security improvements and building better connections between IT & business.

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Society & Organization

As web 3.0 and other digital developments change daily life, both society and organization models need to adapt to a globally-connected world.

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Agenda

Testimonials

A great meeting place for people from the e‑commerce industry who are looking for inspiration, want to expand their knowledge or meet potential partners.

Marcin Schmidt
Zalando SE

Two years ago, during this event, I established business contacts that pay off to this day. What distinguishes this conference is the high level of participants' integration, with many opportunities for establishing relationships and networking.

Michał Przybysz
IKEA

I've met people from a variety of industries in e-commerce and support companies. I conducted a lot of very valuable backstage talks, a lot of great ideas for doing something that does not exist in Poland... in various, surprising industry combinations.

Stefan Batory
Booksy / iTaxi

The event is attended by people from other industries, practitioners - which results in a strong exchange of experiences. Interesting thematic blocks, a lot of comfortable and pleasant space for conversations in the lobby, great networking.

Agnieszka Zamojska-Sroka
Archicom

Programme board

Piotr WrzalikManaging Parter & Head of Market Strategy Unity Group

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Piotr Wrzalik

Managing Parter & Head of Market Strategy

An expert in the field of digitalization and commerce transformation, especially sales systems. He has worked for Unity Group since 1997, initially as the main programmer, and has been a shareholder since 1998 and a member of the board since 2003. In 1997, years before Amazon and Google were established, he created the first online bookstore in Poland.

He has actively participated in the implementation of numerous B2C and B2B e-commerce solutions for the company's key customers, such as Euro-Net, BRW SA, Leroy Merlin and Publio.pl (from the Agora Group). He is the author of numerous publications, co-author of books and a speaker at many conferences devoted to e-commerce.

Justyna TorresE-Commerce & Customer Excellence Director Carrefour

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Justyna Torres

E-Commerce & Customer Excellence Director

Justyna is challenge oriented Head of Marketing, Digital & E-commerce with + 15 years of executive management, member of Executive Board in international retail organization (fashion; toys; grocery). Leading e-commerce & Marketing teams across Europe and Middle East with strong belief on overpassing expectations of customers is the key success. 

Strong entrepreneurial spirit and extensive experience in digital transformation, omnichannel marketing strategy, re-platforming and E-Commerce start up projects, CRM, App development and team Management. Alumni of Executive MBA HEC & Warsaw University of Technology

Przemysław KoteckiTransformation Office Director Allegro

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Przemysław Kotecki

Transformation Office Director

Przemek is the Director of Transformation Office at Allegro. He is responsible for making sure Allegro is working on the right things, the right way - through a combination of Transformation Managers, Enterprise PMO, Agile Center of Excellence, the Integration Management Office and the Executive Team Office. Prior to joining Allegro, Przemek served as Head of Operations and Head of Project Management at Netguru, one of the fastest growing digital consulting firms in the EU.

He further gained international experience as a Program Manager for Emerging Businesses, working in Dubai at Thomson Reuters MENA. He is also a co-founder and lecturer at the Transition Management Academy at Kozminski University and an active volunteer. Privately, he is an avid board games player, sailor and dumplings connoisseur.

Lauri HelkeCEO & Co-Founder OnniBus

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Lauri Helke

CEO & Co-Founder

Lauri is the CEO and co-founder of OnniBus.com, a leading intercity coach brand in Finland. Prior to OnniBus.com, Lauri worked as the senior planner at Tampere City Transport and as the Head of Planning for the commuter services of Finnish Railways (VR). He holds a Master's Degree in Engineering from the Tampere University of Technology.

Robin MüllerChief Technology Officer (CTO) Tagesspiegel

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Robin Müller

Chief Technology Officer (CTO)

CTO at Tagesspiegel since 2018, Robin drives digital transformation in all areas of the business, which currently has over 15 million online users per month.

Previously, he has held similar CTO roles since 2011, typically within the e-commerce area. He co-founded the fashion company Lesara and helped scale it to over 100 million EUR in revenue. He was responsible for the product and development of the online shop, mobile apps, logistics systems and BI and data science departments as well as the copywriting and graphics department.

In his spare time, Robin also advises startups and conducts technology due-dilligence processes for various venture capital funds.

Wojciech WolnyCo-Founder Euvic Technology Group

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Wojciech Wolny

Co-Founder

The co-founder of Euvic Technology Group, Wojciech is an experienced entrepreneur, strategist, sales and management expert. Under his leadership, Euvic has become the largest federation of IT companies in the CEE region and regularly does business with companies in both Europe and the wider world.

Wojciech also serves on the Supervisory Boards in KOMEX, Bonair and Hycom, in addition to acting as President of the Management board at IT Works S.A., among other positions. He is also the winner of numerous awards and accolades, including the “Visionary of ICT” award.

Izabela Wisłocka Vice Director, Digital Ecosystems PwC Poland

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Izabela Wisłocka

Vice Director, Digital Ecosystems

An expert in Customer Experience and technologies supporting customer relationship management.

Izabela helps clients in digital transformation processes, especially in areas that connect directly with the consumer, namely sales, marketing and customer service. She always takes into account the business, technology and experience building aspects of customers and employees, believing that data and technology must be supported by sociological and psychological knowledge to deliver true value.

She has implemented projects for companies in the FMCG, financial, fuel, transportation and media industries, gaining experience in the likes of Agora, Benefit Systems, Atos and PwC Poland.

The author of numerous publications in the area of customer experience building and data-driven marketing, such as the E-business Bible, Izabela is also a lecturer of postgraduate studies at the University of Lodz on the subject of e-commerce.

Marcin Grzymkowski photo

Marcin GrzymkowskiFounder & Vice Chairman of The Supervisory Board eobuwie.pl

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Marcin Grzymkowski photo

Marcin Grzymkowski

Founder & Vice Chairman of The Supervisory Board

The founder of Eobuwie.pl, Marcin has grown the business from its modest origins in the backroom of his parents’ shoe store, personally photographic products and offering them online, to a European e-commerce giant in under a decade. Under Marcin’s leadership, the company expanded 200-fold and now exports millions of products to numerous European countries.
The winner of Ernst & Young’s “Polish Entrepreneur of the Year” award in 2016, Marcin has recently moved from the CEO position to the Vice Chairman of the Supervisory Board, lending his expertise as needed.
An economics graduate from the University of Wales, Marcin is also a husband and father. In his spare time, he enjoys kite surfing and cycling.

Speakers

Anna Bogdańska Digital Development Director, RTV EURO AGD

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Anna Bogdańska

Digital Development Director, RTV EURO AGD

A manager with extensive experience in FMCG, e-commerce, media and retail industries. For 15 years, she has been combining business competencies with the implementation and use of modern information technologies in B2C, especially in the area of omnichannel sales, marketing and customer relationship management.

A graduate of the Warsaw School of Economics and the French Institute of Management, she successfully managed a large e-commerce company. Currently, she is responsible for the digital development of the RTV EURO AGD retail chain – and one of the largest e-commerce stores in Poland.

Jacek JaworskiDigital Experience Director & Digital Transformation Lead, UPC Polska

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Jacek Jaworski

Digital Experience Director & Digital Transformation Lead, UPC Polska

As the Digital Experience Director for UPC Polska, Jacek oversees the digital transformation focused on customer experience enhancement through digitization & automation.

With more 10 years’ experience, Jacek has helped grow businesses through digital channels and through both the use of technology and ensuring the right oranizational capabilities are present. By merging technology and business together, Jacek has been a key driver for digital change in many companies. His previous roles include E-commerce Director for the Polish operations of Tchibo and Online Sales Director for Orange Poland.

Jacek sees digital transformation through the context of three elements: customer experience, data management and software development. He is also passionate about how technology impacts us at global and societal level and as individual human beings. My interests cover neuroscience, behavioural sciences, cross-cultural and social psychology, artificial intelligence and mindfulness.

Izabela WisłockaVice Director, Digital Ecosystems

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Izabela Wisłocka

Vice Director, Digital Ecosystems

An expert in Customer Experience and technologies supporting customer relationship management.

Izabela helps clients in digital transformation processes, especially in areas that connect directly with the consumer, namely sales, marketing and customer service. She always takes into account the business, technology and experience building aspects of customers and employees, believing that data and technology must be supported by sociological and psychological knowledge to deliver true value.

She has implemented projects for companies in the FMCG, financial, fuel, transportation and media industries, gaining experience in the likes of Agora, Benefit Systems, Atos and PwC Poland.

The author of numerous publications in the area of customer experience building and data-driven marketing, such as the E-business Bible, Izabela is also a lecturer of postgraduate studies at the University of Lodz on the subject of e-commerce.

Marcin WinklerGeneral Manager Poland & CEE, Breuninger GmbH & Co

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Marcin Winkler

General Manager Poland & CEE, Breuninger GmbH & Co

Marcin is responsible for business development in the CEE region for the Breuninger chain of department stores, which sells luxury brands online in both the DACH and Polish markets.

With over 20 years of experience, Marcin has worked with corporations and startups alike, designing and implementing digitalization strategies to enable growth for companies in industries such as retail, telecommunications, fashion, banking, media and FMCG.

He has been a Board Member for many companies, as well as Digital Director for Avon Cosmetics Poland and mobile network Play. Similarly, he helped successfully develop the AZA Group of Polish e-commerce stores.

Marcin is a MBA graduate of the University of Chicago Booth School of Business and a graduate of the Warsaw School of Economics.

Konrad Szczygiel Head of Marketplace, eRecruiter / Grupa Pracuj

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Konrad Szczygiel 

Head of Marketplace, eRecruiter / Grupa Pracuj

Currently Head of Marketplace for eRecruiter (Grupa Pracuj), where he is responsible for creation and execution of business strategy and product development. 

Associated with business development in the SaaS model since the age of 16, when he founded his first start-up, wcinamy.pl. Co-founder of reservise.com - a platform for managing tennis and squash facilities, the leader in its category, operating in a SaaS model. Konrad is also a finalist of the international competition Google Online Marketing Challenge, where he took 1st place in Poland (TOP 30 teams in the world).

After hours, a fan of Lego blocks - as he says, they shaped his approach to business building.

Mateusz Kuczminski Country Sales Manager, Prefixbox

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Mateusz Kuczminski 

Country Sales Manager, Prefixbox

An expert in helping e-commerce and retailers maximize their online revenue, Mateusz is the Country Sales Manager for Poland at Prefixbox. With more than 6 years’ experience in logistics and search optimization, he has a holistic understanding of e-commerce business challenges, from the first touch points to product delivery.

With Prefixbox, Mateusz uses his knowledge to help online retailers to increase conversion rates while improving their site search solutions.

In his spare time, he enjoys cooking and the great outdoors.

Justyna TorresE-commerce & Customer Excellence Director, Carrefour Italia

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Justyna Torres

E-commerce & Customer Excellence Director, Carrefour Italia

Justyna is challenge oriented Head of Marketing, Digital & E-commerce with + 15 years of executive management, member of Executive Board in international retail organization (fashion; toys; grocery). Leading eCommerce & Marketing teams across Europe and Middle East with strong belief on overpassing expectations of customers is the key success. 

Strong entrepreneurial spirit and extensive experience in digital transformation, omnichannel marketing strategy, re-platforming and E-commerce start up projects, CRM, App development and team Management. Alumni of Executive MBA HEC & Warsaw University of Technology.

Przemysław KoteckiDirector of Transformation Office, Allegro

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Przemysław Kotecki

Director of Transformation Office, Allegro

Przemek is the Director of Transformation Office at Allegro. He is responsible for making sure Allegro is working on the right things, the right way - through a combination of Transformation Managers, Enterprise PMO, Agile Center of Excellence, the Integration Management Office and the Executive Team Office. Prior to joining Allegro, Przemek served as Head of Operations and Head of Project Management at Netguru, one of the fastest growing digital consulting firms in the EU.

He further gained international experience as a Program Manager for Emerging Businesses, working in Dubai at Thomson Reuters MENA. He is also a co-founder and lecturer at the Transition Management Academy at Kozminski University and an active volunteer. Privately, he is an avid board games player, sailor and dumplings connoisseur.

Katarzyna Manios Senior Consultant, Unity Group

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Katarzyna Manios 

Senior Consultant, Unity Group

"A consulting specialist in the building of sales, loyalty programs, and communication and marketing strategies.

She draws on her many years of experience as a manager, where she was previously responsible for the development and implementation of customer-centric digital strategies for the retail sector. She has creased strategies for brands such as Douglas, Świat Książki and Mediq. Among others, she has also adviced Synevo, Boiron, Siniat.

A graduate of the ICAN Institute’s Strategic Leadership AcademyTM (2018) and Koźmiński University’s MBA program (2004), Kasia is also a UX graduate of SWPS (2014) and a DIMAQ Professional Certified Business Coach. She is also a frequent academic lecturer.

She is passionate about pro-environmental solutions in both business and everyday life. Privately, she likes to spend time in her garden, with her family or being active.

Robin MüllerChief Technology Officer, Tagesspiegel

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Robin Müller

Chief Technology Officer, Tagesspiegel

CTO at Tagesspiegel since 2018, Robin drives digital transformation in all areas of the business, which currently has over 15 million online users per month.

Previously, he has held similar CTO roles since 2011, typically within the e-commerce area. He co-founded the fashion company Lesara and helped scale it to over 100 million EUR in revenue. He was responsible for the product and development of the online shop, mobile apps, logistics systems and BI and data science departments as well as the copywriting and graphics department.

In his spare time, Robin also advises startups and conducts technology due-dilligence processes for various venture capital funds.

Lauri HelkeCEO & Co-Founder, OnniBus

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Lauri Helke

CEO & Co-Founder, OnniBus

Lauri is the CEO and co-founder of OnniBus.com, a leading intercity coach brand in Finland. Prior to OnniBus.com, Lauri worked as the senior planner at Tampere City Transport and as the Head of Planning for the commuter services of Finnish Railways (VR). He holds a Master's Degree in Engineering from the Tampere University of Technology.

Dominik JanesHead of Business Development, Unity Group

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Dominik Janes

Head of Business Development, Unity Group

Creative and effective leader with over 25 years’ experience in delivering global digital transformation projects, Dominik is actively involved in shaping Unity Group’s strategy as both an investor and a hands-on Managing Partner.

His genuine international perspective, gained while working in the UK, US, Switzerland and Poland allows him to enable businesses to realize their global ambitions and reach full potential. His entrepreneurial spirit is combined with passions for people development, coaching and team building.

Previously, he has held key positions in several international banks, such as ABN AMRO and Royal Bank of Scotland / NatWest , alongside various leadership roles within Swiss Re.

A graduate with an MSc in Electronics and a PhD in Artificial Intelligence, Dominik is a strategist and change catalyst; he knows the right organizational culture translates into massive competitive advantages.

Artur PiekarczykCEO, ONe B2B

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Artur Piekarczyk

CEO, ONe B2B

For over 25 years, Artur has been guiding companies through the digital transformation process by making entrepreneurs aware of the need for change. He has over 50 projects to his credit, including 5 global projects. He led one of the largest distributors of electrotechnical materials in Poland through the change of the traditional business model to a hybrid distributor model. Artur is also a board member of numerous listed companies and trading companies.

A graduate of the Leon Koźmiński Academy, University of Bradford and ICAN Institute, Artur has he gained knowledge about building and managing a business, alongside the managerial skills useful for team management. He applies all his knowledge and experience in ONe - a complex e-commerce system designed for B2B trade.

Alan AndersonTransformation Strategy Director, Kontent by Kentico

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Alan Anderson

Transformation Strategy Director, Kontent by Kentico

As the Transformation Strategy Director for Kontent, Alan works closely with clients and partners to provide innovative and scalable solutions. He focuses on the transition from monolithic platforms to composable architecture, alongside the successful data and integration strategies necessary to make them successful.

In his 17 years of experience, he has worked on both the business and technical side of end-to-end projects, across sectors such as retail, FMCG, tourism and transportation. This also includes a leading Front Office Architecture and Applications role at PwC.

Alan is an advocate for data driven decisioning and how composable architectures, combined with ‘format free’ content, can build more customer and employee centric solutions to accelerate organizational innovation.

Mariusz NowakE-commerce & Omnichannel Strategy Director, Black Red White

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Mariusz Nowak

E-commerce & Omnichannel Strategy Director, Black Red White

Responsible both the development of e-commerce and wider omnichannel strategy at Black Red White since 2016, Mariusz has 11 years of experience within the e-commerce sector.

He has worked in many managerial positions and has led many successful projects in the retail area. Most notably, he was the e-commerce manager for Tesco Poland after implementing grocery home shopping and other improvements as a project manager. He was also a project manager of the implementation of one of the first e-grocery services on the Polish market, and then as a manager of this sales channel.

Mateusz BąskaConsulting Team Leader, Unity Group

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Mateusz Bąska

Consulting Team Leader, Unity Group

A digital transformation consultant, Mateusz helps clients achieve a sustainable competitive advantage by co-creating digital strategies based on modern IT architecture.

In his work, he draws on experience from various industries, which allows him to introduce unusual solutions to meet clients' needs. His experience includes the strategic development of transformation roadmaps, digital customer experiences, streamlining operations, big data, and technology and people transformation for clients in the automotive, transportation, retail, industrial and services industries.

A Doctoral student and lecturer at the University of Economics in Wroclaw, his private passions include wind and water sports and gardening.

Christoph VierbauchHead of E-Commerce, LIBRO & PAGRO DISKONT

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Christoph Vierbauch

Head of E-Commerce, LIBRO & PAGRO DISKONT

Christoph is responsible for the e-commerce operations of two Austrian retail brands – LIBRO and PAGRO DISKONT – within the MTH Retail Group.

Previously, he had an extensive experience overseeing international operations and senior management roles within the MediaMarktSaturn group, as consulting roles at both Process Management Consulting GmbH and Accenture.

With over 10 years of experience, Christoph has worked across all areas of digital commerce.

Paweł WojciechowskiBusiness Development Manager, Fortinet

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Paweł Wojciechowski

Business Development Manager, Fortinet

Paweł has been involved in the IT industry for over 25 years. He gained experience working for the likes of Hewlett-Packard, EMC and Symanetic. Previously, he has been responsible for business development in Poland, Austria, the Czech Republic, Slovakia and the Baltic States.

A graduate of the Warsaw University of Technology, University of Bristol and the MBA program at the Business School of the Warsaw University of Technology, Paweł currently acts as a Business Development Manager at Fortinet.

Bartłomiej Machnik Partner Development Manager, Amazon Web Services

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Bartłomiej Machnik

Partner Development Manager, Amazon Web Services

As a Partner Development Manager at Amazon Web Services, Bartek is responsible for cooperation with AWS partner companies. He has been associated with the IT industry for 20+ years, with previous experience working in the sales and product marketing departments of IBM, Microsoft and Oracle, gaining experience in a variety of IT enterprise solutions – from hardware and software to cloud technologies.

A passionate advocate of both modern consumer and business technology, Bartek also enjoys contemporary history and popular science topics.

Paweł Peryga Head of DevOps and Technology Consulting, Unity Group

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Paweł Peryga

Head of DevOps and Technology Consulting, Unity Group

As the Head of DevOps and Technology Consulting, Paweł is responsible for project implementation in the infrastructure field.

He has extensive technical experience in not only infrastructure, but also in the maintenance of e-commerce projects. In particular, he has a strong focus on developing cloud implementation strategies, building organizations based in the cloud and implementing DevOps methodologies.

Paweł has previously designed highly scalable and efficient platforms for e-commerce market leaders in Poland. As a technology consultant, he has participated in the development of corporate integration architecture strategies based on ESB platforms and API.

In his spare time, he loves sailing and communing with nature.

CTD Partners

Silver partners

Workshop Partners

A Venue with a View

Welcome to Concordia Design

Concordia Design, minutes from the city centre, is found in one of Wroclaw’s most scenic corners. Designed by Dutch Architects MVRDV and winners of ArchDaily’s international “Building Of The Year Award”, we invite you to join us on Slowdowa Island!

Details

Past editions

2014

The very first CDE (Congress of E-Commerce Directors) saw 90 guests and speakers attend in Krakow – including partners from Raben, Orcale and payU.

2015

CDE returned for a second successful year. This time, 110 guests and speakers attended, including partners from GO.pl, Freshmail, Przelewy24 and Raben.

2016

130 individuals attended the 3rd edition of CDE, once more in Krakow. Key partners included Dotpay, Poczta Polska, Trusted Shops, Data Space and Mall.pl.

2017

Moving to Wroclaw, the 4th edition of CDE includes 150 guests and speakers, including partners from Przelewy24, Raben, Emarsys, Sente, EmailLabs and Quarticon

2018

Once more in Krakow, CDE’s 5th edition is attended by over 150 guests and speakers, with partners from Przelewy24, Raben and payU.

2019

Rebranding as Commerce Transformation Days, the 6th event in Krakow has over 150 attendees, with partners from ICAN and MIT Sloan Management Review.

Top Brands on Past Editions